# Indonesian Sourcing Trips The Ethnotek 'Batik Hunting' Video Showcases the Brand's Ethos By Tiana Reid | Published 2011-12-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ethnotek-batik-hunting References: [vimeo](http://vimeo.com/33003434) & [ethnotekbags](http://www.ethnotekbags.com/) The Ethnotek 'Batik Hunting' features the [backpack brand's recent trip to Indonesia](https://www.trendhunter.com/trends/big-tree-farms-bali) to find the best Batik fabric for their direct trade goods. The visuals show a whirlwind of open-door trains, temple-hopping, rain, fire-breathing, music, rice terraces and temple-hopping through the island of Java. Social businesses like Ethnotek and [Moral Fibers](http://www.trendhunter.com/trends/moral-fibers-artist-profile) are using video to increase transparency, relatability as well as the company's overall personality through showcases sourcing trips, like Ethnotek does here, and digging deeper into the lives of those behind the products they sell, like Moral Fibers does with artist profiles. Back in September, SocialBusiness.org featured a [profile on Ethnotek](http://www.trendhunter.com/trends/ethnotek)'s culture- and travel-focused business principles and the Ethnotek Batik Hunting video is another step along the journey of promoting the world's positivity. **Contact Information:** [Ethnotek Website](http://www.ethnotekbags.com) Ethnotek on [Twitter](https://twitter.com/#!/Ethnotekbags) Ethnotek on [Facebook](http://www.facebook.com/ETHNOTEK) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Video Showcasing Sourcing Trips:** Opportunity for brands to increase transparency and relatability by showcasing their sourcing trips through video. - **Deep Dive Into Product Origins:** Brands can enhance their authenticity and connection with consumers by providing insights into the lives of those behind the products they sell. - **Promoting Positive Impact:** Businesses can leverage their culture- and travel-focused principles to promote a more positive world. ### Industries Being Reshaped - **Backpack:** Opportunity for backpack companies to showcase their sourcing trips and connect with their target audience through video content. - **Social Business:** Social businesses can use video to increase transparency, highlight the origins of their products, and promote a positive impact. - **Ethical Fashion:** Ethical fashion brands can dig deeper into the lives of those behind their products to strengthen their brand connection with consumers. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Mindful Travel Lineups](https://www.trendhunter.com/trends/farans.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md)