# Sustainable Solid Shampoos Ethnique Solid Shampoo Eliminates Plastic Packaging to Be Eco-Friendly By Hayley McGlone | Published 2016-08-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ethnique-solid-shampoo References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/ethique-eco-shampoo-bars) & [ethiquebeauty](http://ethiquebeauty.com/about-us/) 'Ethnique' solid shampoo is both innovative and eco-friendly because it eliminates the need for plastic packaging by coming in a solid block form. The New Zealand-based skin and beauty company sells all of its products without using any plastic packaging. The solid shampoo comes in biodegradable and compostable materials. By using solid shampoo instead of liquid, Ethnique says: "Each bar saves an estimated liter of water by having the user lather with the water coming out of the shower." Ethnique's other eco-friendly products include face cleanser, kid's shampoo, [body wash](https://www.trendhunter.com/trends/foaming-body-wash), shampoo for men and a conditioner bar to name a few. The company is a climate-neutral, cruelty-free company and it donates 20% of profits to charities. From its products to its business operations, Ethnique values delivering a great, eco-friendly product through sustainable methods. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Why This Trend Is Growing - **Plastic-free Beauty Products:** Innovative companies like Ethnique are disrupting the beauty industry by promoting the use of plastic-free products, paving the way for a more sustainable future. - **Solid Shampoo Bars:** The rise of solid shampoo bars presents new opportunities for beauty companies to innovate and reduce their impact on the environment. - **Eco-friendly Packaging:** While traditional plastic packaging remains the norm in many industries, there is a growing trend towards eco-friendly alternatives like compostable materials and biodegradable plastics. ### Industries Being Reshaped - **Beauty and Personal Care:** The push for eco-friendly and sustainable products creates opportunities for beauty and personal care companies to differentiate themselves and appeal to conscious consumers. - **Sustainability:** As consumers become more environmentally conscious, companies across all industries can benefit from incorporating sustainable practices into their operations and offerings. - **Charity and Social Responsibility:** Ethnique's commitment to donating 20% of profits to charity highlights the growing importance of social responsibility for companies seeking to build a strong brand and customer base. ## Related on Trend Hunter - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md)