# Fairly Traded Arts & Crafts Ethnic Supplies was Created by Ugandan-Born Ida Horner By Tiana Reid | Published 2013-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ethnic-supplies References: [facebook](https://www.facebook.com/ethnicsupplies) & [ethnicsupplies](http://www.ethnicsupplies.co.uk/) Based in Weybridge, Surrey, Ethnic Supplies is a social enterprise created by Ida Horner who was born in Uganda but was working as a Housing Manager in London, England when she decided to start her small business. "Ethnic Supplies supports women in the East African countries of Kenya, Uganda, Tanzania and Madagascar by sourcing [handmade handicrafts and fashion accessories](https://www.trendhunter.com/trends/the-tote-of-hope) from suppliers that support women to be financially independent or directly from established women's groups in rural locations," their 'About Us' page reads. The organization sells [fairly traded textiles, fashion accessories](https://www.trendhunter.com/trends/iclothing) and other arts and crafts made by women in East Africa. **Contact Information** Ethnic Supplies [website](http://www.ethnicsupplies.co.uk/) Ethnic Supplies on [Facebook](https://www.facebook.com/ethnicsupplies) Ethnic Supplies on [Twitter](https://twitter.com/Ethnicsupplies) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Fair Trade:** There is an increasing demand for fair trade products, providing an opportunity for businesses to support marginalized communities and promote ethical sourcing. - **Handmade Crafts:** The popularity of handmade crafts is growing, creating a market for unique and one-of-a-kind products that showcase artisanal skills and craftsmanship. - **Social Enterprises:** The rise of social enterprises presents an opportunity for businesses to combine profit-making with a social mission, attracting consumers who prioritize social impact. ### Where This Applies - **Textiles:** The textile industry can leverage fair trade practices and collaborate with artisan communities to create sustainable and ethically-sourced products. - **Fashion Accessories:** The fashion accessories industry can explore partnerships with women's groups in rural areas to source unique and ethically-made accessories. - **Social Enterprise Consulting:** The growing popularity of social enterprises creates a demand for consulting services that specialize in helping businesses incorporate social responsibility into their operations. ## Related on Trend Hunter - [Regionally Handcrafted Jewelry Lines](https://www.trendhunter.com/trends/handcrafted-jewelrys.md) - [Earthy Community Arts Centers](https://www.trendhunter.com/trends/32-east-arts-centre.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Contemporary African Designs](https://www.trendhunter.com/trends/daily.md) - [Historic Giftable Homewares](https://www.trendhunter.com/trends/verve-culture.md) - [Marginalized Artisan-Made Decor](https://www.trendhunter.com/trends/mvinn-collection.md) - [Africa-Themed STEM Crafts](https://www.trendhunter.com/trends/teni-and-tayo.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)