# Premium Ethical Mattresses Boll and Branch's Ethically Sourced Mattress Has a 10-Year Guarantee By Justin Lam | Published 2018-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ethically-sourced-mattress References: [fastcompany](https://www.fastcompany.com/90251212/sleep-guilt-free-with-boll-branchs-new-ethically-sourced-mattress?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [bollandbranch](https://www.bollandbranch.com/products/mattress) Boll and Branch are perhaps best known as a direct-to-consumer bed sheets brand, but it is now branching out with the release of its first ethically sourced mattress. Starting at $2,500, the ethically sourced mattress comes with a 100-day trial period as well as a 10-year guarantee. The mattress itself is comprised of [five layers of coils, latex, wool](https://www.trendhunter.com/trends/hybrid-guest-mattress), and [organic cotton](https://www.trendhunter.com/trends/yumeko). Because the mattress is not foam-based it can't be folded up an delivered. Instead, Boll and Branch will offer free white-glove delivery for the mattress. Much like its bedsheets, which are made in India by workers paid a living wage and receive benefits, this ethically sourced mattress is made in family-owned factories in Texas and Florida. The cotton used in the product is organically sourced from India, with all the farmers and workers receiving fair pay and living wages. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Ethical Sourcing:** Opportunity to disrupt traditional mattress industry by incorporating ethical sourcing practices into manufacturing, which can appeal to conscious consumers. - **Non-foam Mattresses:** Innovative opportunity to create non-foam mattresses using alternative materials, such as coils, latex, wool, and organic cotton, which can provide a unique selling point to consumers. - **Direct-to-consumer Sales:** Chance to revolutionize traditional mattress sales through direct-to-consumer method, offering customers more personalized service and convenience. ### Where This Applies - **Mattress Manufacturing:** Mattress manufacturers can adopt ethical sourcing and delivery practices when producing and selling products, which can promote more sustainable business practices. - **Textile Manufacturing:** Opportunity for textile manufacturers to incorporate ethical sourcing practices, such as fair pay and living wages, into their production processes, which can appeal to conscious customers. - **Home Goods Retail:** Home goods retailers can implement direct-to-consumer sales strategies to offer a more personalized shopping experience for customers and improve overall sales. ## Related on Trend Hunter - [Made-to-Order Eco Luxury Mattresses](https://www.trendhunter.com/trends/bensons-artisan-mattress-collection.md) - [Luxe Cotton Sheet Sets](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set.md) - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Luxurious Ethical Bedding](https://www.trendhunter.com/trends/exclusive-bedding-collection.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [Luxury Mattress Collections](https://www.trendhunter.com/trends/luxury-mattress-collection.md) - [Luxury Plant-Based Cooling Mattresses](https://www.trendhunter.com/trends/beautyrest-black.md) - [Natural Spring-Only Mattresses](https://www.trendhunter.com/trends/simba.md)