# Ecologically Ethical Lifestyle Brands Whimsy + Row's Approach to Business is Ultra-Sustainable By Kalin Ned | Published 2018-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ethical-lifestyle References: [whimsyandrow](https://whimsyandrow.com) West Los Angeles-based Whimsy + Row is a female-founded brand that promotes an ethical lifestyle through a [sustainable business model](https://www.trendhunter.com/trends/kzk-studio) and product selection. The retailer's ethos is about providing "ease and elegance for the modern, creative woman." Each of Whimsy + Row's collections is thoughtfully produced with deadstock textiles and materials that are locally sourced. The offerings are produced in [limited runs](https://www.trendhunter.com/trends/long-lasting-clothing) and in opposition to [fast fashion approaches](https://www.trendhunter.com/trends/wyse-london-preloved). In addition, the ethical lifestyle label's clothing collections are handmade in conditions that are held up to incredibly high standards. While the fashion capsules are highly sophisticated, navigating the line between laid-back and work-appropriate, Whimsy + Row's home and apothecary categories give individuals inspiration and the chance to elevate their environment through charming products like soy candles, Ojal incense and more. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** By using deadstock textiles and locally sourced materials, Whimsy + Row showcases an opportunity for fashion brands to adopt a more sustainable business model. - **Ethical Manufacturing:** Whimsy + Row's high standards for handmade production present an opportunity for brands to prioritize ethical manufacturing practices. - **Lifestyle Branding:** Whimsy + Row's home and apothecary categories highlight the potential for lifestyle brands to offer unique and environmentally-friendly products that enhance the customer's environment. ### Sectors Adopting This - **Fashion:** The fashion industry can explore sustainable practices and ethical production methods, inspired by Whimsy + Row's approach. - **Home Decor:** Whimsy + Row's home category offers insights and disruptive opportunities for companies in the home decor industry to create eco-friendly products. - **Wellness:** The apothecary category of Whimsy + Row suggests opportunities for wellness brands to incorporate sustainable and ethical practices into their product offerings. ## Related on Trend Hunter - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)