# Cruelty-Free Grocery Catalogues This Tool Helps Locate Ethical Food Products & Plant-Based Options By Rahul Kalvapalle | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ethical-food-products References: [prnewswire](https://www.prnewswire.com/news-releases/aspca-introduces-new-grocery-list-tool-to-help-consumers-avoid-factory-farmed-food-in-honor-of-the-fifth-anniversary-of-its-shop-with-your-heart-program-301415559.html) & [aspca.org](https://www.aspca.org/shopwithyourheart/consumer-resources/shop-your-heart-grocery-list)  The [American Society for the Prevention of Cruelty to Animals](https://www.trendhunter.com/trends/beyond-meat-1) has launched a new searchable directory that is designed to make it easier for people to go about locating ethical food products in both the meat and plant-based aisles of their local grocery store. The 'Shop [With Your Heart Grocery](https://www.trendhunter.com/trends/vegan-steaks) List' offers information both on welfare-certified animal products that are produced without factory farming techniques as well as [plant-based alternatives](https://www.trendhunter.com/trends/proveg-international-catering-guide). The catalogue allows users to sort items by product type and shopping location, whilst also offering advanced filters such as the ability to find products obtained from animals raised in outdoor pastures. By providing this comprehensive list of ethical products to consumers in an easily accessible resource, the American Society for the Prevention of Cruelty to Animals is looking to use the power of information to reduce people's reliance on factory-farmed meat. Image Credit: The American Society for the Prevention of Cruelty to Animals ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ethical Grocery Shopping:** The rise of ethical grocery shopping offers opportunities for businesses with sustainable and cruelty-free product offerings. - **Plant-based Diet:** The growing popularity of plant-based diets creates a market for businesses to develop and promote vegetarian and vegan food options. - **Searchable Directories for Ethical Products:** The provision of searchable directories for ethical products in various industries can help consumers make more informed and ethical purchasing decisions. ### Industries Being Reshaped - **Food Retail:** Food retail businesses can capitalize on the trend towards ethical grocery shopping by offering more sustainable and cruelty-free product options. - **Meat Alternatives:** The rise in plant-based diets creates a market opportunity for businesses to develop meat alternatives that are cruelty-free and sustainable. - **Fashion:** The provision of searchable directories for ethical fashion products can help consumers make more informed and ethical purchasing decisions in the fashion industry. ## Related on Trend Hunter - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Vegan Food Scanners](https://www.trendhunter.com/trends/vegcheck.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Affordable Plant-Based Foods](https://www.trendhunter.com/trends/fresh-plant-based.md) - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md) - [Vegan Career Networks](https://www.trendhunter.com/trends/workveg.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md) - [Digital Animal Rights Platforms](https://www.trendhunter.com/trends/the-humane-league.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md)