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# Elegant Ethically-Sourced Fashions
Emma Watson Promotes Ethical Fashion from NET-A-PORTER

By Vasiliki Marapas | Published 2013-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ethical-fashions
References: [fashiongonerogue](http://www.fashiongonerogue.com/emma-watson-dazzles-net-porter-shoot-featuring-eco-friendly-fashion/) & [net-a-porter](http://www.net-a-porter.com/magazine/213/10)

Emma Watson is stunning in an eco-friendly fashion photo spread for [NET-A-PORTER’s](https://www.trendhunter.com/trends/alessandra-rich) online magazine. It’s no secret the actress and humanitarian is fond of ethical fashion – previously launching her own [organic clothing line](https://www.trendhunter.com/trends/iclothing) with label People’s Tree. This time, Watson says, “I’ve always had this huge problem. I would love to wear garments that are ethically sourced, but there aren’t enough options for me to be able to do that realistically.”

 Watson and NET-A-PORTER’s collaboration on this shoot certainly proves that ethical can also mean fashionable. Watson dazzles in beautifully tailored, monochromatic dresses, my favorite being a stunning floor-length white gown with a black panel across the chest. All these luxurious fashions are a part of the exclusive NET-A-PORTER Green Carpet Challenge Line, which features celebrated designers like Christopher Kane and Victoria Beckham. Kudos to Watson and NET-A-PORTER for making ethical fashion look so great!

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 59% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Ethical Fashion:** Creating a brand that focuses solely on ethically-sourced clothing for people who want to both make a statement and be fashion-forward.
- **Sustainable Fashion:** Developing sustainable fabrics that are both aesthetically pleasing and good for the planet.
- **Clothing Recycling:** Finding ways to reuse material from discarded clothing in new outfits rather than letting them end up in a landfill.

### Where This Applies

- **Fashion Retail:** Partnering with ethical brands to offer items made from sustainable materials.
- **Textile Manufacturing:** Exploring alternative and natural fibers to replace synthetic materials in the textile industry.
- **Waste Management:** Working with fashion companies to establish practical and sustainable ways to dispose of discarded clothing and remain eco-friendly.

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