# Ethnic Bling De Beers Launches Amulet Collection By Going Like Sixty | Published 2008-12-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ethic-bling-de-beers-amulet-collection-launched References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2008/12/De-Beers-Amulet-Collection.aspx) These African amulets symbolize optimistic meanings including, but not limited to: love, hope and fresh beginnings. De Beers, the diamond cartel, is launching an Amulet Collection for those interested in a new glitzy, ethnic chic style. Rings and pendants are available worldwide. The diamonds are set in 18 karat white gold, many taking the form of [African tribal masks](https://www.trendhunter.com/trends/messika). **Implications** - Embracing the [rich cultures of the world](https://www.trendhunter.com/trends/2025-diwali-season) in order to create valuable and sought-after accessories is a definite innovation gold mine. Consumers are always impressed when an item incorporates complex and rich symbolism in its design, as this adds a level of mystery and sophistication beyond the traditional or the expected. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Ethnic-inspired Jewelry:** Designing jewelry that incorporates diverse cultural elements can add a level of mystery and sophistication beyond the traditional or the expected. - **Symbolic Jewelry:** Creating accessories that incorporate complex and rich symbolism in its design can impress consumers and add value to the item. - **Ethical Luxury:** Designing jewelry that is ethical and sustainable can meet the growing consumer demand for socially responsible luxury goods. ### Industries Being Reshaped - **Jewelry:** The jewelry industry can incorporate diverse cultural elements in their designs to appeal to a wider audience and add value to their products. - **Fashion:** The fashion industry can incorporate cultural-inspired accessories to add a level of sophistication and uniqueness to their collections. - **Luxury Goods:** The luxury goods industry can meet the growing demand for socially responsible products by creating ethical and sustainable jewelry. ## Related on Trend Hunter - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md) - [Good Fortune Jewelry Collections](https://www.trendhunter.com/trends/astrid-miyu-lucky-charm-collection.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Colored Gemstones Jewelry Lines](https://www.trendhunter.com/trends/boom-by-daniele.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Enchanting Gemstone Charms](https://www.trendhunter.com/trends/dagger-charm-collection.md) - [Chic Gemstone Jewelry Collections](https://www.trendhunter.com/trends/gemstone-jewelry-collection.md) - [Symbolic Jewelry Collections](https://www.trendhunter.com/trends/protect-collection.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md)