# Agave-Infused Beauty Balms ORTEGA's Ethereal Glow Balm Infuses Skin with Hydration & Vitamin E By Laura McQuarrie | Published 2024-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ethereal-glow-balm References: [newbeauty](https://www.newbeauty.com/new-beauty-products-june-2024/#88383) & [etienneortega](https://etienneortega.com/collections/frontpage/products/ethereal-glow-balms)  ORTEGA's Ethereal Glow Balm is a multi-use balm for the lips, cheeks and body that swipes to create a subtle, glossy finish and infuses skin with the benefits of Blue Agave and Vitamin E. The softening, hydrating, glow-boosting and antioxidant-packed balmy highlighter can be used to accentuate high points like cheeks, brow bones and collarbones, or blended to create a natural, dewy finish. This luminous, multi-use beauty balm is available in four flattering shades inspired by daytime skies and summer sunsets. Within the world of beauty, there's a notable demand for hydrating, multi-benefit product hybrids like this one with skin-caring benefits, underscoring a desire for solutions that offer nourishing care alongside beautifying enhancements. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 34% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-use Beauty Products:** Consumers are increasingly favoring versatile beauty items that deliver both cosmetic and skincare benefits. - **Agave-infused Cosmetics:** Agave-infused formulations are gaining traction for their natural hydration and antioxidant properties, appealing to health-conscious beauty enthusiasts. - **Natural Glow Enhancers:** Products that enhance natural skin luminosity without heavy makeup are becoming popular, reflecting a shift towards a more natural, dewy appearance. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is seeing a rise in demand for hybrid products that provide both aesthetic enhancement and skin health benefits. - **Natural and Organic Cosmetics:** The market for natural and organic cosmetics is expanding as consumers become more ingredient-conscious and seek eco-friendly beauty options. - **Skin Care:** Skincare products with added cosmetic benefits, such as hydration and antioxidants, are increasingly appealing to consumers seeking simplified routines. ## Related on Trend Hunter - [Multi-Tasking Agave Cosmetics](https://www.trendhunter.com/trends/agave-glow.md) - [Blue Agave Lip Oils](https://www.trendhunter.com/trends/blu-nectar-lip-oil.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md)