# Ultra-Concentrated Oil Cleansers Dieux's Ethereal Cleansing Oil Rapidly Removes Waterproof Makeup By Laura McQuarrie | Published 2025-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ethereal-cleansing-oil References: [byrdie](https://www.byrdie.com/dieux-ethereal-cleansing-oil-review-11744402) & [dieuxskin](https://www.dieuxskin.com/products/ethereal-facial-cleansing-oil)  Removing stubborn waterproof makeup and SPF products can be a challenge, which is what led [Dieux](https://www.trendhunter.com/trends/baptism-gel-cleanser) to create its new Ethereal Cleansing Oil, specially formulated to effortlessly dissolve even the toughest products without tugging on the skin or leaving residue behind. "A lot of times, when you use [cleansing oil](https://www.trendhunter.com/trends/mung-bean-cleansing-oil), you're left with this gray sludge," Dieux co-founder Joyce De Lemos detailed in a [TikTok](https://www.trendhunter.com/trends/brightening-face-oil). "What I wanted to do was ensure that when water is applied to rinse away the sludge, there's no residue left on your skin." This concentrated oil cleanser features a unique double emulsifier complex for a soft, refreshed, clean result that doesn't require double cleansing. Alongside water-activated emulsifying ingredients, the formula features a blend of two emollient oils that support quick, gentle cleansing. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 32% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Concentrated Skincare Formulations:** Innovations in ultra-concentrated skincare products are reducing the need for multiple cleansing steps, offering more efficient beauty routines. - **Water-activated Beauty Products:** Beauty products that activate with water are transforming traditional formulations, enhancing user convenience and product efficacy. - **Emulsifier-led Formulation Advancements:** Advancements in emulsifier technology are enabling the creation of skincare products that efficiently dissolve makeup without residue. ### Industries Being Reshaped - **Personal Care:** The personal care industry is witnessing a shift towards more potent and efficient product formulations that streamline consumer routines. - **Sustainable Beauty:** Sustainable beauty sees opportunities in concentrated products that minimize waste through reduced packaging and longer-lasting use. - **Cosmetic Ingredient Manufacturing:** Manufacturers of cosmetic ingredients are innovating in emulsifier compounds to meet the demand for effective, residue-free cleansing products. ## Related on Trend Hunter - [Makeup-Dissolving Oil Cleansers](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [22-Ingredient Organic Cleansers](https://www.trendhunter.com/trends/cosmic-cleansing-oil.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Ultra-Nourishing Organic Cleansing Oil](https://www.trendhunter.com/trends/organic-cleansing-oil.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [K-Beauty Cleansing Oils](https://www.trendhunter.com/trends/pure-cleansing-oil.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md)