# Ethereal Brand Identities Monotypo Studio Curates the Aesthetic for MIES, a Gourmet Product Line By Kalin Ned | Published 2019-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ethereal-brand References: [behance.net](https://www.behance.net/gallery/82892587/MIES) & [monotypo](http://monotypo.com/) MIES is realized as an ethereal brand through the aesthetic work of Guadalajara-based Monotypo Studio. The output is predominantly a collaboration between Art Director and Senior Graphic Designer Daniel Barba and lettering artist Eduardo Mejía. MIES' ethereal brand identity relies on the use of a [rosy color palette](https://www.trendhunter.com/trends/edinburgh-gin-redesign), as well as a skillfully executed and [calligraphy-inspired font](https://www.trendhunter.com/trends/the-media-hous). During the design process, Monotypo Studio separated the motifs it wanted to embrace in two categories. The preliminary intent was to extract the "elegance, cleanliness, [and] neatness" of the brand and boldly emphasize it. The organic production practices of MIES — which specializes in [high-quality gourmet products](https://www.trendhunter.com/trends/loacker-galaxy), were touched upon as a secondary category. Photo Credits: [Eduardo Mejía](http://www.eduardomejia.com) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ethereal Brand Identity:** Creating brand identities that evoke a sense of ethereal beauty and elegance, using rosy color palettes and calligraphy-inspired fonts. - **Collaborative Design Process:** Employing a collaborative approach between graphic designers and lettering artists to create visually stunning brand identities that emphasize elegance and neatness. - **Organic Production Practices:** Incorporating organic production practices into brand identities to highlight sustainability and high-quality gourmet products. ### Sectors Adopting This - **Graphic Design:** Exploring new graphic design techniques and aesthetics to create ethereal brand identities that captivate consumers. - **Food and Gourmet Products:** Using ethereal brand identities to differentiate and market high-quality gourmet products, emphasizing sustainability and organic production practices. - **Art and Calligraphy:** Incorporating calligraphy-inspired fonts and artistic elements into brand identities to create a sense of elegance and sophistication. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Brightly Designed Studio Showrooms](https://www.trendhunter.com/trends/mestiz.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Expressive Unique Furniture Designs](https://www.trendhunter.com/trends/thermass-1.md) - [Winemaker Milan Showrooms](https://www.trendhunter.com/trends/masciarelli-tenute-agricole.md) - [Identity-Exploring Artful Designs](https://www.trendhunter.com/trends/fragments.md) - [Minimally Designed Office Spaces](https://www.trendhunter.com/trends/andrs-reisinger.md)