# Ethel's Chocolate Cocktail Lounge Collection By Juan Carlos Bonilla | Published 2007-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ethels-chocolate-cocktail-lounge-collection References: [luxist](http://www.luxist.com/2007/03/26/ethels-chocolate-cocktail-lounge-collection/) & [ethelschocolate](http://www.ethelschocolate.com/jump.jsp?itemID=1251&itemType=PRODUCT&path=1,2,5&iProductID=1251) If your are looking for a trendy gift or if you want to impress your friends in your next dinner party, here we have this fancy Chocolate Collection with a retro style and unique flavors like [Margarita](https://www.trendhunter.com/trends/cocktail-cities-limited-edition) and the Cuban Mojito. This food trend is one of the most sophisticated ways to complement your social lifestyle and get the differentiation that you always have. **Implications** - The Cocktail Collection is the result of a re-branding campaign from the newly renamed [Ethel's](https://www.trendhunter.com/trends/ethels-baking-co) Chocolate Lounge. By going with a trendier and more modern approach to their brand, the company hopes to reinvigorate their consumer base while also attracting new and hip customers as well. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chocolate Cocktails:** Innovative alcoholic beverages that incorporate chocolate flavors to appeal to consumers who crave the sweet taste while enjoying a quality drink - **Retro Branding:** The use of vintage design elements in modern branding initiatives to appeal to consumers who crave nostalgia and a connection to the past - **Luxury Gifting:** The trend of offering high-quality, unique, and indulgent food items as luxury gifts to loved ones or colleagues, rather than traditional generic gifts ### Where This Applies - **Beverage:** Opportunities for companies to create alcoholic beverages that incorporate chocolate flavors to appeal to consumers who crave the sweet taste - **Marketing and Advertising:** Opportunities for companies to incorporate retro design elements into modern branding campaigns to appeal to consumers who crave nostalgia and a connection to the past - **Gifting and Luxury:** Opportunities for companies to market high-quality gourmet food items as luxury gifts to appeal to consumers who prioritize unique and indulgent gifting options ## Related on Trend Hunter - [Cocktail-Inspired Dark Chocolates](https://www.trendhunter.com/trends/micro-batch-chocolate-bars.md) - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Creamy Cocktail-Inspired Chocolates](https://www.trendhunter.com/trends/baileys-choctails.md) - [Luxurious Chocolate Tasting Kits](https://www.trendhunter.com/trends/chocolate-coffee-tasting.md) - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Cocktail-Inspired Chocolates](https://www.trendhunter.com/trends/grand-mimosa-chocolate-selector.md) - [Small-Batch Seasonal Treat Ranges](https://www.trendhunter.com/trends/ethel-m-chocolates.md) - [Chocolate Cherry Cocktails](https://www.trendhunter.com/trends/chocolate-cherry-cocktail.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)