# Actor-Supported High Jewelry Campaigns BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn By Kalin Ned | Published 2024-06-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/eternally-reborn References: [lesfacons](https://lesfacons.com/2024/06/05/bulgari-eternally-reborn-high-jewelry-film-starring-zendaya-and-anne-hathaway/) & [bulgari](https://www.bulgari.com/en-ca/high-jewellery/the-roman-high-jeweller) The [BULGARI](https://www.trendhunter.com/trends/serpenti-line) Eternally Reborn high jewelry film unveils a narrative of perpetual renewal. The marketing initiative, which features [renowned actresses Zendaya and Anne Hathaway](https://www.trendhunter.com/trends/star-studded), also celebrates the luxury label's rich heritage and commitment to continuous evolution. The 2024 BULGARI Eternally Reborn high jewelry film showcases exquisite craftsmanship and distinctive designs on a [Roman-inspired backdrop](https://www.trendhunter.com/trends/gold-steel). The imagery calls attention to the Roman High Jeweller, influenced by Rome's diverse historical periods and artistic styles. All pieces in the capsule are sophisticated and unique. Global Brand Ambassadors Zendaya and Anne Hathaway exemplify personal transformation and discovery through BULGARI's luminous masterpieces. The campaign invites consumers to experience the unmatched beauty and cultural significance embodied in Bulgari's high jewelry, resonating with those drawn to heritage, artistry, and the allure of eternal renewal. Image Credit: BULGARI ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 17% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Actor-influenced Luxury Marketing:** High-profile actors like Zendaya and Anne Hathaway are transforming luxury marketing by blending celebrity influence with high-end artistry. - **Heritage-inspired Design:** Luxury brands are increasingly drawing on their historical roots and cultural heritage to create unique and compelling narratives. - **Narrative-driven Advertising:** Marketing campaigns are evolving to tell immersive stories that resonate emotionally with customers, beyond just showcasing products. ### Where This Applies - **High Jewelry:** The high jewelry industry is innovating by incorporating storytelling and cultural significance into their marketing and designs. - **Luxury Fashion:** Luxury fashion brands are leveraging celebrity endorsements to enhance brand prestige and connect with a broader audience. - **Media and Entertainment:** Collaborations between luxury brands and renowned actors are creating new content opportunities that blur the lines between advertisement and entertainment. ## Related on Trend Hunter - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Celebrity-Backed Luxury Jewelry Campaigns](https://www.trendhunter.com/trends/luxury-jewelry-campaigns.md) - [Actress-Starring Diamond-Set Jewelry Campaigns](https://www.trendhunter.com/trends/diamondset-jewelry.md) - [Cinematic Valentine's Day Campaigns](https://www.trendhunter.com/trends/valentines-day-film.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Comprehensive High-End Jewelry Collections](https://www.trendhunter.com/trends/bulgari-aeterna.md) - [Roman Heritage-Inspired Jewelry Collections](https://www.trendhunter.com/trends/gold-steel.md)