# Coffin-Shaped Sunglasses Packaging Roswood's 'Eternal Sunglasses' Express Longevity By Laura McQuarrie | Published 2018-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eternal-sunglasses References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/02/roswood.html) & [roswood.es](http://www.roswood.es/) While there are many consumers who see inexpensive plastic sunglasses as throwaway accessories, there are others who invest in designs that they plan to keep for years at a time—Roswood's Eternal Sunglasses appeal to the latter. To express what makes its Eternal Sunglasses unique, Roswood launched a unique [package design](https://www.trendhunter.com/trends/hunter-luxury) for its [wooden sunglasses](https://www.trendhunter.com/trends/issey-miyake-eyes). The standout packaging design crafted by the F33 creative agency takes the shape of a [small coffin](https://www.trendhunter.com/trends/the-casket-cooler), which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering." In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Longevity-oriented Products:** Brands can create products catering to consumers seeking long-lasting and durable items through unique packaging designs. - **Creative Packaging Design:** Brands can differentiate their products from competitors by creating unique and memorable packaging designs. - **Meaningful Branding:** Brands can connect with consumers through meaningful messages that resonate with their values and beliefs, like Roswood's reminder about the value of creating a memorable life. ### Where This Applies - **Eyewear:** Eyewear brands can create unique packaging designs to differentiate from competitors and attract consumers seeking durable and long-lasting products. - **Luxury Goods:** Brands in the luxury goods industry can appeal to consumers seeking quality and longevity by creating products and packaging that convey premium quality and exclusivity. - **Sustainable Products:** Brands creating sustainable products can use unique and creative packaging designs to make their products stand out and resonate with eco-conscious consumers. ## Related on Trend Hunter - [Coffin-Shaped Engagement Rings](https://www.trendhunter.com/trends/coffin-shaped-engagement-rings.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md)