# Nondiluting Drinking Developments The Eternal Ice Drop for Hennessy by 5.5 Designers By Jessica Marcel | Published 2009-12-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/eternal-ice-drop References: [mocoloco](http://mocoloco.com/archives/012915.php) & [cinqcinqdesigners](http://www.cinqcinqdesigners.com/) The Eternal Ice Drop was created by 5.5 Designers in order to provide a way to “cool your cognac without diluting it,” according to the Moco Loco Design blog. In April of 2010, [Hennessy](https://www.trendhunter.com/trends/limitededition-bottle1) plans an exhibit to showcase the designs that 5.5 Designers have made for the brand. The Eternal Ice Drop will be included in the show, titled “H20, Hennessy et l'Eau.” **Implications** - **Add more After all, with a name as cool as The Eternal Ice Drop, you're not going to want to miss out on these [Hennessy designs by 5.5 Designers](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn)! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Non-diluting Drinking:** Opportunity for creating innovative ways to cool beverages without diluting them, such as The Eternal Ice Drop by 5.5 Designers. - **Cognac Cooling Solutions:** Innovation potential in developing unique methods for cooling cognac while preserving its flavor profiles, as demonstrated by The Eternal Ice Drop for Hennessy. - **Designs for Beverage Enhancement:** Growing trend of designing products that enhance the drinking experience by offering functional and aesthetically pleasing solutions like The Eternal Ice Drop. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage manufacturers and designers to create new products that enhance the drinking experience without compromising taste or quality. - **Luxury Goods Industry:** Disruptive innovation potential in the luxury goods sector by developing unique and premium beverage accessories, like The Eternal Ice Drop for Hennessy. - **Product Design Industry:** Growing demand for innovative and functional product designs that cater to consumer preferences and offer unique solutions, as seen in The Eternal Ice Drop by 5.5 Designers. ## Related on Trend Hunter - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md) - [Anniversary-Celebrating Cognac Expressions](https://www.trendhunter.com/trends/richard-hennessy-magnum.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Fruity Cognac Expansions](https://www.trendhunter.com/trends/henny-white.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Reimagined Cognac Decanters](https://www.trendhunter.com/trends/lee-broom-reimagined.md)