# Immortal Auto Battery Ads Koba Batteries Will Live Longer Than Your Car By Vincent Salera | Published 2009-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eternal-batteries-koba-batteries-are-long-long-long-lasting References: [coloribus](http://www.coloribus.com/paedia/prints/2009/03/19/296742/) These ads for Koba [car batteries](https://www.trendhunter.com/trends/catl-c-battery) want us to remember that their brand is long lasting, and *so* long lasting that they'll provide energy after your car has been in a river for years or been dumped in a junkyard. Where was this battery when my truck did not start this past winter when the weather was 40 below? The ads were created by [advertising agency](https://www.trendhunter.com/trends/copy-nothing-campaign) FP7, Oman with creative direction by Noufal Ali. The copy was written by Arun and Noufal Ali. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Long-lasting Batteries:** There is a disruptive innovation opportunity in developing batteries that have extended lifespan, even in extreme conditions. - **Resilient Energy Storage:** Exploring innovative energy storage solutions that can withstand harsh environments offers a disruptive opportunity. - **Creative Advertising Campaigns:** Creating innovative ad campaigns that highlight the durability and longevity of products can disrupt traditional advertising strategies. ### Industries Being Reshaped - **Automotive:** The automotive industry can leverage innovative battery technologies to enhance vehicle performance and reliability. - **Renewable Energy:** The renewable energy industry can benefit from resilient energy storage solutions to improve the efficiency and reliability of sustainable power sources. - **Advertising:** The advertising industry can disrupt traditional marketing approaches by creating creative campaigns that emphasize the longevity and durability of products. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Ultra-High Capacity AA Batteries](https://www.trendhunter.com/trends/ultrahigh-capacity-aa-battery.md) - [Indian Automotive Power Expansions](https://www.trendhunter.com/trends/daewoo.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Ultra-Rugged Battery Units](https://www.trendhunter.com/trends/enersys.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)