# Obscure Culinary Combos The Etenschap Series Creatively Combines Incongruous Ingredients By Amelia Roblin | Published 2012-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/etenschap References: [notcot.org](http://www.notcot.org/post/51697/) & [itsnicethat](http://www.itsnicethat.com/articles/festina-lente-etenschap) Looking like the bizarre products of the Surrealist exquisite corpse game, the subjects of this Etenschap series raise quite a few questions. There is no specific answer for why a fish has been bred with a pineapple or why a pod of peas now contains blackberries, but there is a definite method behind the madness. These mind-boggling images are very effective for the purpose of marketing, they catch the eye and they linger in one's thoughts. The Festina Lente Collective produced the peculiar compositions for a pair of restaurants called Etenschap in the Netherlands, known for exercising [culinary creativity](https://www.trendhunter.com/trends/future-food-menu). The imagination of the visionary owners and the chefs is what's communicated throughout the Etenschap series. They serve [unexpected combinations of food](https://www.trendhunter.com/trends/carnea) that always strike an [exceptional gustatory harmony](https://www.trendhunter.com/trends/fortnum-mason-and-otherway), just as these pictures do visually. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Eclectic Fusion:** Exploring unusual combinations and fusions in culinary offerings to create unique sensory experiences. - **Visual Marketing:** Utilizing visually striking and thought-provoking images in marketing campaigns to capture attention and leave a lasting impression. - **Culinary Creativity:** Pushing the boundaries of traditional cuisine by experimenting with unexpected ingredient pairings and flavor combinations. ### Industries Being Reshaped - **Restaurant:** Restaurants can embrace the concept of eclectic fusion to create unique menu items that surprise and delight customers. - **Marketing:** Marketing professionals can leverage the power of visually captivating images to create memorable campaigns for food and beverage brands. - **Food Innovation:** Professionals in the food innovation industry can explore culinary creativity to develop new and exciting food products that challenge conventional norms. ## Related on Trend Hunter - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Hybrid Meat Vegetable Concepts](https://www.trendhunter.com/trends/leyu-li.md) - [Experimental Soup Varieties](https://www.trendhunter.com/trends/crosse-blackwell.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Italian-American Food Mashups](https://www.trendhunter.com/trends/innovative-culinary-crossover.md) - [Savory Veggie Croquettes](https://www.trendhunter.com/trends/croqcoulis.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)