# Liquid Soap Concentrates etee Offers an Eco-Friendly Lemongrass Liquid Hand Soap Concentrate By Elena Rahman | Published 2022-02-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/etee References: [shopetee](https://www.shopetee.com/products/lemongrass-hand-soap?variant=31631735947326)  etee aims to find genuine solutions to plastic pollution by offering [plastic-free household products](https://www.trendhunter.com/trends/leaf-mineral). One of its latest offerings is the Lemongrass Liquid Hand Soap Concentrate in pod form. Each pod creates 400 ml of liquid hand soap scented with lemongrass. This fragrance is the latest addition to etee's wax pod line of soap concentrates. It contains four plant-based extracts and essential oils to eliminate germs packaged in the brand's backyard-compostable Beepods. The soap transforms from its thick, concentrated form to a liquid hand soap once mixed with 400 ml of water. Its concentrated form reduces the amount of water used in its formulation process. Consumers can purchase the pods in packs of three, six, or nine. Image Credit: etee ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 95% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Cleaning:** Opportunity for businesses to create plastic-free household products through the use of alternative materials and sustainable packaging. - **Concentrated Products:** Opportunity for businesses to develop concentrated versions of household products to reduce water waste and packaging material. - **Plant-based Extracts and Essential Oils:** Opportunity for businesses to incorporate natural ingredients such as plant-based extracts and essential oils to their products for their health benefits. ### Industries Being Reshaped - **Household Cleaning Products:** Innovative and eco-friendly household cleaning products that use sustainable materials and packaging. - **Personal Care Products:** Concentrated personal care products, such as shampoo and hand soap, that can be easily tailored to specific preferences. - **Natural Ingredients:** Incorporation of plant-based extracts and essential oils in personal care products to cater to the growing demand for natural and sustainable ingredients. ## Related on Trend Hunter - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Refillable Eco Hand Soaps](https://www.trendhunter.com/trends/first-hand-soap-line.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Powder-to-Gel Washing Liquids](https://www.trendhunter.com/trends/homethings.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md)