# Morphing Digital Clocks The Etch Clock Shows the Digital Time in Relief By Joey Haar | Published 2017-01-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/etch-clock References: [design-milk](http://design-milk.com/etch-clock-time-keeping-sculpture/) & [etchclock](http://www.etchclock.com/) The Etch Clock is a design that merges the electronic display of a [digital clock](https://www.trendhunter.com/trends/taoclock) with the tangible, physical display of analog. The high-tech timepiece, which can be [mounted on a wall](https://www.trendhunter.com/trends/corner-clock) or placed in a stand, uses special material and technology to show the digital time like an etching, with the numbers sinking into the clock's surface. When not displaying the time, the Etch Clock looks like a [blank piece of artwork](https://www.trendhunter.com/trends/radius-clock). Once activated, however, it is a captivating way to gather the time. The device's gray elastic membrane gets pulled inwards by 42foundry's (the company behinds the Etch Clock) proprietary technology. This makes the numbers look as though they've been etched into a piece of granite. The Etch Clock current only comes in the slate color, but more colors are expected to be released in the future. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Morphing Digital Clocks:** The Etch Clock combines electronic and physical display to create a unique visual experience for telling time. ### Where This Applies - **Home Decor:** The Etch Clock's innovative design can disrupt the home decor industry by offering a functional and artistic timepiece for consumers. - **Technology:** The use of proprietary technology in the Etch Clock presents opportunities for innovation and disruption in the technology industry. - **Art and Design:** The Etch Clock blurs the line between art and functionality, offering disruptive innovation opportunities for the art and design industry. ## Related on Trend Hunter - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Perforated Metal Clocks](https://www.trendhunter.com/trends/moov-and-coo.md) - [Analog-Style Digital Clocks](https://www.trendhunter.com/trends/klydoclock.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Pixelated Flip-Style Wall Clocks](https://www.trendhunter.com/trends/miniot-klapklok.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md)