# Rosy Sheer Underwear The Etam SS 2010 Collection is Flirty Feminine By Meghan Young | Published 2010-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/etam-ss-2010-collection References: [swipelife](http://swipelife.com/2010/01/14/daniela-freitas-for-etam/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [etam](http://www.etam.com/) Although the Etam SS 2010 Collection is already a very [sexy lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty)/swimwear line, it has been made even sexier by model Daniela Freitas. The 22-year-old Sao Paulo native seems to know exactly what to do in order to show off the designs perfectly. Simple yet stunning, the Etam SS 2010 Collection features [lace, sheer material](https://www.trendhunter.com/trends/zhilyova) as well as some classic, [retro swimsuit shapes](https://www.trendhunter.com/trends/dandy-del-mar). Take a look at the gallery above and maybe you’ll find that perfect pair for your next vacation. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sheer Lingerie Trend:** There are opportunities for companies to create lingerie lines using sheer and lace materials. - **Retro Swimwear Trend:** Companies can create swimwear lines that feature retro shapes and designs. - **Modeling Technology Trend:** Advancements in modeling technology can help models showcase fashion designs more effectively. ### Where This Applies - **Lingerie Industry:** Companies in the lingerie industry can capitalize on the popularity of sheer and lace materials seen in the Etam SS 2010 Collection. - **Swimwear Industry:** Companies in the swimwear industry can take inspiration from the retro shapes and designs seen in the Etam SS 2010 Collection. - **Modeling Technology Industry:** The modeling technology industry has an opportunity to create new tools that allow models to better showcase fashion designs. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)