# Shipwrecked Swimwear Ads The Etam Spring 2013 Beachwear Campaign Stars Natalia Vodianova By Meghan Young | Published 2013-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/etam-spring-2013-beachwear References: [fashiongonerogue](http://fashiongonerogue.com/natalia-vodianova-sexy-swim-etam-spring-2013-campaign/) & [etam](http://www.etam.com/) The Etam Spring 2013 Beachwear ad campaign is bound to bring the 1980's film, 'The Blue Lagoon' to some people's minds due to model Natalia Vodianova's striking resemblance to a young Brook Shields. With her long sun-kissed locks and thick brows, the similarities are uncanny. Put her on a beach and all the viewers need is a Christopher Atkins look-a-like to complete stranded beach scenes. Shot by photographer Benoit Peverelli, the Etam Spring 2013 Beachwear ad campaign showcases a lot more than Shield's character had to wear on the film set. From [vibrantly patterned bikinis](https://www.trendhunter.com/trends/fioretta) to more subtle and [sophisticated one-pieces](https://www.trendhunter.com/trends/new-swim-collection), the swimwear offers the perfect way to [lounge in the sun](https://www.trendhunter.com/trends/sel-de-mer) this year. Of course, some women will want Vodianova's tan to go along with the swimsuits. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Swimwear:** Fashion brands can capitalize on the nostalgia trend by creating collections with designs inspired by past eras, such as 80's and 90's swimwear. - **Celebrity Look-alike Models:** Using models who resemble famous celebrities can be an effective advertising strategy to grab the attention of consumers and create a memorable campaign. - **Photography as Entertainment:** Incorporating visually striking photography elements in ad campaigns can help grab the attention of consumers and create a memorable experience. ### Who This Affects Most - **Fashion:** Fashion brands can use the retro-inspired trend to create new collections of swimwear with familiar designs that capitalize on consumers' nostalgia. - **Advertising and Marketing:** Using celebrity look-alike models and incorporating visually striking photography elements can help grab the attention of consumers and create a memorable advertising campaign. - **Photography:** Photographers can leverage their skills in creating visually captivating designs for ad campaigns to stand out from competitors in the photography industry. ## Related on Trend Hunter - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md)