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# Vibrantly Crude Street Art
The Etam Cru Collective Produces Brilliant Four-Story Murals in Poland

By  | Published 2013-06-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/etam-cru
References: [lifelounge.au](http://www.lifelounge.com.au/art-and-design/news/the-etam-cru-street-art.aspx) & [etamcru](http://www.etamcru.com/etam/removal)

The Etam Cru is a collective artistic movement in Poland that decorates buildings as tall as four stories with elaborate and [colorful murals](https://www.trendhunter.com/trends/hubbabubbabuilding). These decorative additions are brilliantly rendered depictions of fantastical urban scenarios, often including crude details within their main bodies.

One of the most stunning creations by the Etam Cru shows two zombie-like faces straining against the confines of the wall onto which they're painted. One face is a bright green while the other is a vibrant purple. This color clash makes the mural even more eye-catching, while the faces' empty gazes and grotesquely stretched features make them almost inhuman.

Usually [street artists work alone](https://www.trendhunter.com/trends/enigmatic-graffiti), decorating urban landscapes with personalized pieces while remaining anonymous. The Etam Cru, on the other hand, uses the talents of several different artists to provide different cities with true, [urban art](https://www.trendhunter.com/trends/masterpeace-painting). By combining different artists' strengths, the Etam Cru has discovered an incredible way to remain versatile and unpredictable, while retaining a trademark style.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 72% | Activity: 44% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What Makes This Trend Stand Out

- **Collective Artistic Movement:** Opportunity for collaborative projects and diverse artistic expressions.
- **Elaborate and Colorful Murals:** Potential for large-scale public art installations that enhance urban landscapes.
- **Versatile Street Art:** Innovation in collaborative street art projects with flexible styles and techniques.

### Sectors Adopting This

- **Street Art:** Disruptive innovation opportunities for street artists to collaborate and create stunning large-scale murals.
- **Public Art:** Potential for urban development projects to incorporate vibrant and engaging art installations.
- **Artistic Collaborations:** Opportunities for art organizations to facilitate collective projects and showcase diverse artistic expressions.

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