# Female-Centric Razor Subscriptions Estrid's Subscription Razors Embrace Body Hair By Ell Smith | Published 2020-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/estrids-subscription-razors References: [hypebae](https://hypebae.com/2020/5/estrid-swedish-razor-company-subscription-body-hair-shaving-interview) & [estrid](https://estrid.com/gb/) Research suggests that one in three women use men's razors, partly due to the 'Pink Tax,' and the lack of effective options on the market -- [Estrid](https://www.trendhunter.com/trends/estrid) is a subscription razor brand that's aiming to change this by offering an affordable, body positive vegan brand that's appealing to [Millennials and Gen Z.](https://www.trendhunter.com/trends/sour-punch-inspired-soda) What's unique about this brand is that it embraces [body hair](https://www.trendhunter.com/trends/fur-kits) and a women's choice where and when to shave. In doing so, they use a diverse collection of models that often show off everything from "fuzz to fur." The subscription pack starts at approximately $9.80 USD, with a donation from each purchase going toward a charity that fights for women's rights. Image Credit: Estrid ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Body Positive Shaving:** Embracing body hair and providing options for women to choose where and when to shave disrupts the traditional beauty standards in the shaving industry. - **Affordable Subscription Models:** Offering affordable subscription razors provides a disruptive innovation opportunity to attract price-conscious consumers. - **Charitable Contributions:** Donating a portion of each purchase to a charity that fights for women's rights creates a disruptive business model that aligns with social causes. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of body positive shaving by developing inclusive and diverse product offerings. - **Subscription Services:** The subscription services industry can leverage the popularity of affordable subscription razors to expand their offerings in the personal care market. - **Charitable Organizations:** Charitable organizations focused on women's rights can explore partnerships with razor brands to create mutually beneficial opportunities for social impact. ## Related on Trend Hunter - [Influencer-Backed Shaving Products](https://www.trendhunter.com/trends/sienna-swim.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Vegan Body Waxing Strips](https://www.trendhunter.com/trends/estrid.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Hybrid Bamboo Razors](https://www.trendhunter.com/trends/bamboo-razors.md) - [At-Home Feminine Grooming Tools](https://www.trendhunter.com/trends/wetdry-electric-shavers.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Dual Women's Razors](https://www.trendhunter.com/trends/hydro-silk.md)