# Landmark Packaging The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History By Vittoria Natarelli | Published 2010-07-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/estrella-damm-beer-packaging-by-erik-g-de-lopidana References: [lovelypackage](http://lovelypackage.com/student-work-erik-g-de-lopidana/) [Estrella Damm's](https://www.trendhunter.com/trends/estrella-damm-00) [beer packaging](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) by Erik G. de Lopidana adds the history of the recipe, the company's accomplishments and style. Estrella Damm beer is a Spanish company and this new packaging of its beer adds a prestige element. The black and silver Estrella Damm beer can designs by Erik G. de Lopidana are a great example of what design can do for a company's brand. **Implications** - The desire for luxury is sprouting throughout all items on the consumer market. Customers need to feel like they are part of an exclusive experience. Companies looking to attract more customers could incorporate elements into their designs and production methods that offer that one-of-a-kind feeling. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Packaging:** As consumers continue to crave exclusive experiences, incorporating luxurious packaging designs may become a key differentiator for brands. - **Historical Branding:** Highlighting a brand's history and accomplishments through packaging and design can add prestige and elevate the brand's image. - **Customized Production:** Offering customized packaging options can create a unique and personalized experience for consumers, setting brands apart from competitors. ### Who This Affects Most - **Beverage:** Luxurious and historical packaging designs can differentiate brands in the competitive beverage industry. - **Consumer Goods:** Incorporating unique and customized packaging designs can enhance the overall consumer experience in the consumer goods industry. - **Retail:** Luxurious and customized packaging options can draw in customers and provide a competitive advantage for retailers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)