# Quirky Parking Barriers The Estonian National Opera Lets People Drive in on the Upstroke By Meghan Young | Published 2014-07-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/estonian-national-opera References: [neatorama](http://www.neatorama.com/2014/07/07/This-is-the-Entrance-to-an-Opera-House/) & [opera.ee](http://www.opera.ee/en/) The Estonian National Opera greets people in a very unusual manner, at least those who have decided to drive to their chosen event. The [parking lot barriers](https://www.trendhunter.com/trends/dencar-rightheight-pay-station) have been converted to resemble a [conductor's hand](https://www.trendhunter.com/trends/orchestra-park) complete with a baton. As Neatorama puts it, "Drive in on the upstroke. Just hope that the tempo isn't too fast." Sure to put a smile on anyone's face even before entering the venue, the Estonian National Opera ensures that they are thinking of their guests right from the get-go. Many companies can take a page from their quirky notebook and add fun details that not only elevate individual experiences, but also are noteworthy enough to go viral. People won't stop talking about these for a while. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Quirky Parking Lot Designs:** Incorporate unconventional and playful designs for parking lot barriers and systems to enhance customer experience and generate social media buzz. - **Personalized Customer Greetings:** Add unique and personalized touches to greet customers and make them feel special before entering the venue. - **Viral Marketing Opportunities:** Create shareable experiences that generate buzz and social media engagement to promote brand recognition and loyalty. ### Where This Applies - **Hospitality and Tourism:** Incorporate playful and unique designs and touches for parking lot barriers and systems to enhance customer experience and increase guest satisfaction. - **Event and Entertainment:** Add personalized and engaging elements to greet guests and create memorable experiences that promote brand loyalty and increase social media buzz. - **Marketing and Advertising:** Utilize experiential marketing to create shareable and buzzworthy moments that promote brand recognition and customer loyalty. ## Related on Trend Hunter - [Adaptive Parking Structures](https://www.trendhunter.com/trends/niels-bohr-car-park.md) - [Unwinding Multifunctional Charging Stations](https://www.trendhunter.com/trends/better-energy-charge.md) - [Harbor Opera Landmarks](https://www.trendhunter.com/trends/hamburg-state-opera.md) - [Opera VR Rollercoasters](https://www.trendhunter.com/trends/eurosat-coastiality-the-phantom-of-the-opera.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Musical-Themed Kinetic Structures](https://www.trendhunter.com/trends/daydreamer.md) - [Peer-to-Peer Parking Platforms](https://www.trendhunter.com/trends/valay-park.md) - [Kinetic Musical Benches](https://www.trendhunter.com/trends/musical-bench.md) - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md)