# Indoor Beacon Technology The Estimote Indoor Location System Expands Its Beacon Services By Meghan Young | Published 2014-09-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/estimote-indoor-location References: [techcrunch](http://techcrunch.com/2014/09/24/estimote-indoor-location/) & [blog.estimote](http://blog.estimote.com/post/98316374485/introducing-the-estimote-indoor-location-sdk-the-next) Stepping into a grocery store with the intention of picking up something new or finding a certain shirt at a fashion retailer can be made all the easier thanks to Estimote Indoor Location. It is the latest service provided by one of the leaders in [beacon technology](http://www.trendhunter.com/trends/estimote) that is meant to be placed around a room to map a space using a quick orientation process using the app. Through the Estimote Indoor Location service, possibilities are endless. For instance, a galler exhibit "could incorporate Estimote Indoor Location to give your visitors precise, step-by-step instructions about [navigating the various installations](https://www.trendhunter.com/trends/multichannel-wayfinding-solution) as they walk around your space." Through this tool businesses can come away with more granular info about shopper or visitor behavior as well. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Indoor Location Services:** Disruptive innovation opportunity: Businesses can use indoor location services to provide precise navigation instructions to visitors and gather granular information about shopper behavior. - **Beacon Technology:** Disruptive innovation opportunity: The use of beacon technology can make shopping and navigation easier for customers in grocery stores and fashion retailers. - **Visitor Behavior Tracking:** Disruptive innovation opportunity: Tracking visitor behavior using indoor location services can provide businesses with valuable insights for improving their installations and customer experience. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Retailers can utilize indoor location services and beacon technology to enhance the customer shopping experience. - **Art and Culture:** Disruptive innovation opportunity: Museums and galleries can incorporate indoor location services to provide visitors with precise instructions on navigating exhibits and enhance their overall experience. - **Hospitality:** Disruptive innovation opportunity: Hotels and resorts can use indoor location services to improve guest navigation within the property and provide personalized recommendations for exploring the area. ## Related on Trend Hunter - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [AI Retail Wearables](https://www.trendhunter.com/trends/augmodo-smartbadges.md) - [Advanced UWB Product Lines](https://www.trendhunter.com/trends/eforthink.md) - [Digital Store Mappings](https://www.trendhunter.com/trends/birdie-store-locator-map.md) - [Store Locator Solutions](https://www.trendhunter.com/trends/closeby.md) - [Hybrid Work-Focused Mapping Tools](https://www.trendhunter.com/trends/workplace-indoor-mapping.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Assistive Navigation Systems](https://www.trendhunter.com/trends/navigation-system.md)