# Sticker-Covered Runway Shows The Latest Esther Haamke Blurs Gender Lines By Jana Pijak | Published 2016-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esther-haamke References: [fuckingyoung.es](http://fuckingyoung.es/esther-haamke-fallwinter-2016/) The latest collection by Esther Haamke was presented at Amsterdam Fashion Week and started a new men's beauty craze with stickers. Covering models' faces, these stickers embodied a playful air and are a subtle nod to the fashion industry's recent Kidcore obsession. Kidcore is a style movement inspired by childhood apparel and is the inspiration behind this fun collection. The menswear range pairs its sticker-faced makeup with [fun prints and sporty silhouettes](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). Esther Haamke presents a classic varsity jacket and shorts combo in a tapestry-inspired fabric and experiments with carnival-themed iconography and text that reads "winner" and "loser." This playful menswear collection speaks to consumers' growing desire for [unisex and male-focused cosmetics](https://www.trendhunter.com/trends/shapes-we-take). Like male-specific skincare lines and masculine makeup collections, this runway show's [sticker-adorned beauty looks](https://www.trendhunter.com/trends/glass-001-artistry-mask) blur gender lines. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Sticker-covered Fashion Shows:** Opportunity for fashion brands to incorporate playful and creative elements in runway shows to attract consumers. - **Men's Beauty Craze:** Growing market for male-focused cosmetics and makeup products. - **Kidcore Inspired Fashion:** Fashion industry can tap into the nostalgia trend by creating collections that draw inspiration from childhood apparel. ### Where This Applies - **Fashion:** Fashion brands can explore new ways to showcase their collections with sticker-covered runway shows. - **Cosmetics:** Brands can develop and market male-specific skincare and makeup products to cater to the growing demand for men's beauty. - **Apparel:** Opportunity for clothing brands to design and produce clothing collections inspired by the Kidcore trend. ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Makeup-Inspired Sticker Series](https://www.trendhunter.com/trends/coffrey.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)