# Ageless Leggy Shoots Matthias Vriens-McGrath Shoots Esther de Jong for Numero By Ryan Hinkson | Published 2010-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esther-de-jong-numero References: [designscene.net](http://www.designscene.net/2010/05/matthias-vriens-mcgrath-for-numero.html) & [fashiongonerogue](http://fashiongonerogue.com/esther-de-jong-matthias-vriens-mcgrath-numero-tokyo-june-2010/) The Esther de Jong, Numero Tokyo photo shoot by Matthias Vriens-McGrath proves that age ain’t nothing but a numero. Although Esther may not be the newest face in the modelling world, she is still one of the [most stunning](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever). The spread entitled ‘Ma Vie En Pink’ is a [fun and fresh pictorial](https://www.trendhunter.com/trends/contemporary-femininity), that makes great use of the models ridiculously long legs. Whether they are almost entirely covered by a pair of [thigh-high cosmic boots](https://www.trendhunter.com/trends/velvet-heat) or trumping the length of a golf club, her legs really standout. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ageless Modeling:** As more brands seek diversity in their advertising, there is a growing opportunity for models of all ages to represent and appeal to a wider audience. - **Body Positivity:** The use of models with unique features or unconventional beauty standards promotes a more inclusive and empowering message, inspiring people to embrace their individuality. - **Fashion for All:** Fashion is becoming more inclusive, with brands offering extended sizes and designs for a wider range of body shapes and ages, opening up more revenue streams for retailers. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to showcase a diverse range of models, including those of different ages, sizes, and backgrounds, to appeal to a wider audience. - **Cosmetics:** Beauty brands can tap into the growing demand for inclusivity and body positivity by featuring models of different ages and body types in their campaigns, leading to an increase in sales. - **Media:** The media industry has the power to promote a more empowering and diverse message by featuring models of all ages, sizes, and backgrounds in their content, influencing societal attitudes towards beauty and body image. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)