# Gangster Grunge Spreads The Esther Carrascal 'Road Side Attraction' Shoot Gets Dirty By Amanda Chang | Published 2010-11-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/esther-carrascal-road-side-attraction References: [fashionserved](http://www.fashionserved.com/gallery/Centromoda-News-Fashion-Week/737180) & [behance.net](http://www.behance.net/adrianasepulveda/frame) The Esther Carrascal 'Road Side Attraction' spread delivers a dose of [bad girl charm](https://www.trendhunter.com/trends/dirty-looks). Featuring models Sofia Permetei, Yulia Demoss and Eugenia Daudova, this spread is bound to have viewers shivering with both fear and excitement. Shot for the Centromoda 'News Fashion Week,' the intimidating Esther Carrascal 'Road Side Attraction' editorial is sure to entice your inner dominatrix. Check out the featured gallery to get a taste. **Implications** - Youth consumers have a penchant for an aesthetic that is [rough around the edges](https://www.trendhunter.com/trends/the-october-collection). This stems from a desire to transcend the images that have been reflected to them through popular media. Companies should consider this lifestyle when creating campaigns for this group. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Gangster Fashion:** Opportunity for fashion brands to incorporate rough and edgy styles in their designs. - **Bad Girl Aesthetic:** Opportunity for beauty and cosmetic brands to create products that embrace the rebellious, edgy look. - **Dominatrix Imagery:** Opportunity for sex-positive brands to incorporate more dominant imagery and messaging in their marketing campaigns. ### Who This Affects Most - **Fashion Industry:** Fashion brands can capitalize on the trend of rough and edgy styles, appealing to youth consumers. - **Beauty and Cosmetic Industry:** Beauty and cosmetic brands can create products that embrace the rebellious, edgy look of the bad girl aesthetic. - **Sex-positive Industry:** Sex-positive brands can incorporate more dominant imagery and messaging in their marketing campaigns, appealing to consumers who embrace the dominatrix aesthetic. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)