# Hi-Tech Vibrating Make-up Estee Lauder TurboLash All Effects Motion Mascara By Ayman | Published 2008-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/estee-lauder-turbolash-mascara References: [crave.cnet](http://crave.cnet.com/8301-1_105-9969737-1.html?part=rss&tag=feed&subj=Crave) Apparently, there is “a relationship between vibration, length, volume, separation and curl.” Or so **[Estee Lauder](https://www.trendhunter.com/trends/advanced-night-repair-eye)** claims of their new *TurboLash All Effects Motion Mascara*, which is being hailed as the world's first battery-operated, [vibrating, all-effects mascara](https://www.trendhunter.com/trends/innovative-mascara-applicator). Set to be launched on July 17 exclusively at Saks Fifth Avenue, you need $30 to get your hands on this super mascara brush with vibrations of 125 micro-pulses per second. Putting some kind of turbo engine next to your eyes sounds like a recipe for disaster to me. But there are always those fashionistas who will suffer (and maybe lose an eye) in the quest for [killer lashes](https://www.trendhunter.com/trends/affordable-curling-mascara)! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vibrating Mascara:** Disruptive innovation opportunity: Develop new battery-operated, vibrating mascara brushes with enhanced features for length, volume, separation, and curl. - **Battery-powered Beauty Products:** Disruptive innovation opportunity: Expanding the use of battery-operated technology in beauty products to offer unique and convenient features for consumers. - **High-tech Cosmetics:** Disruptive innovation opportunity: Integrate advanced technology into cosmetics to create innovative and interactive beauty experiences. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Explore new technological advancements to create innovative cosmetic products that offer unique benefits and experiences. - **Beauty Tech:** Disruptive innovation opportunity: Combine technology and beauty to develop cutting-edge beauty tech products that enhance consumer experiences. - **Fashion and Beauty Retail:** Disruptive innovation opportunity: Partner with beauty brands to offer exclusive high-tech beauty products and create a competitive edge in the fashion and beauty retail industry. ## Related on Trend Hunter - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md)