# Negative Space Scents Estee Lauder Pleasures Packaging Communicates a Lightness and Grace By Amelia Roblin | Published 2012-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/estee-lauder-pleasures-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/05/estee-lauder-pleasures-student-work.html) & [doychung](http://doychung.com/index.php?/2012-packaging/estee-lauder/) Contrary to the way that some people apply perfume, the aim is not to overpower every other aroma in one's presence but rather to subtly enhance one's own smell. [Estee Lauder](https://www.trendhunter.com/trends/pink-gateau-powder-compact) Pleasures packaging may visually displace the eau de toilette to a shape that surrounds an elegant silhouette, but the overall notion is meant to be one of lightness. Dho Yee Chung worked with the form of the existing [cologne bottle](https://www.trendhunter.com/trends/vera-wang-love) and adapted it to assume an inverted use of space. The new rectangular flask is elegantly accented with a lady-shaped void, through which a metal spritzing straw rises. Estee Lauder Pleasures packaging emanates this exquisite sense of a [delicate cloud of fragrance](https://www.trendhunter.com/trends/eau-intimite) that embraces the sensual wearer. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Subtle Fragrance Packaging:** There's an opportunity to innovate in perfume packaging by creating designs that communicate a delicate and light scent. - **Negative Space Design:** Designers can make use of negative space to create innovative and elegant packaging for various products. - **Inverted Use of Space:** Exploring the potential for inverted use of space in product design can lead to creative and elegant packaging solutions. ### Who This Affects Most - **Fragrance:** The fragrance industry can benefit from embracing subtle packaging designs that convey a light and delicate scent. - **Product Design:** Designers in various industries can learn from the negative space design of Estee Lauder Pleasures packaging and incorporate it into their own product designs. - **Cosmetics:** Innovative packaging designs, such as the inverted use of space seen in Estee Lauder Pleasures, can enhance the overall presentation and appeal of cosmetic products. ## Related on Trend Hunter - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Engravable Triangle Perfumes](https://www.trendhunter.com/trends/prada-paradoxe.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md)