# 60s-Inspired Cosmetics The Estee Lauder Mad Men Collection Furthers the Vintage Fashion Fixation By Amelia Roblin | Published 2013-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/estee-lauder-mad-men-collection References: [thedieline](http://www.thedieline.com/blog/2013/4/24/estee-lauder-mad-men-collection.html) & [esteelauder](http://www.esteelauder.com/) Styles from the 1960s don't need to be advertised today in order to entice and allure contemporary fashionistas; however it does help that the new Estée Lauder Mad Men Collection incorporates another appealing feature. Inspired on the [hit TV series](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty), this assortment of high-quality cosmetics exudes the flare and flavor of the swing era. Fans of the television show and lovers of these fabulous makeup products alike will be drawn to this [blush compact, lipstick, nail polish](https://www.trendhunter.com/trends/pink-gateau-powder-compact) and the other items that make up the Estée Lauder Mad Men Collection. Delicate pinks are the focus and the packaging is just as eye-catching. [Floral motifs](https://www.trendhunter.com/trends/camlia-futura) that reference cutout textiles and the vibrant palette of blues and yellows will make retro-obsessed ladies dance like it's 1963. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Beauty:** Creating makeup products inspired by past decades could be a disruptive innovation opportunity for cosmetic brands. - **TV Show-inspired Products:** Creating product collections inspired by popular TV shows could leverage the show's fan base and attract new customers. - **Nostalgia Marketing:** Incorporating nostalgia into marketing strategies could attract consumers who are looking for a sense of familiarity or comfort in their products. ### Sectors Adopting This - **Cosmetics:** Cosmetic brands could create product lines inspired by past decades or popular TV shows to attract new customers and enhance their brand identity. - **Entertainment:** TV shows and movies could collaborate with cosmetic brands to create product collections inspired by their content as a form of merchandise. - **Fashion:** Fashion brands could collaborate with cosmetic brands to create a cohesive aesthetic inspired by a decade or cultural movement, appealing to consumers who value a cohesive style. ## Related on Trend Hunter - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Streaming Series Makeup Ranges](https://www.trendhunter.com/trends/revolution-x-emily-in-paris-collection.md)