# AI-Backed Makeup Apps Estée Lauder Companies Debuts an AI-Powered Makeup Application By Kanesa D | Published 2023-01-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/estee-lauder-companies References: [moodiedavittreport](https://www.moodiedavittreport.com/estee-lauder-rolls-out-pioneering-ai-powered-makeup-app-for-the-visually-impaired/?utm_source=feedly&utm_medium=rss&utm_campaign=estee-lauder-rolls-out-pioneering-ai-powered-makeup-app-for-the-visually-impaired) & [esteelauder](https://www.esteelauder.ca/)  The ‘Voice-Enabled Makeup Assistant’ (VMA), a first of its type, was created using machine learning and has [smart mirror technology](https://www.trendhunter.com/trends/swan-beauty-mirror) supported by The [Estée Lauder Companies](https://www.trendhunter.com/trends/beauty-entrepreneurship) ([ELC](https://www.trendhunter.com/trends/the-catalysts-program)) augmented reality and artificial intelligence capabilities. The device is designed to aid the visually impaired with applying makeup and can be controlled using a voice assistant that helps the user apply the makeup correctly. Additionally, the tool examines the cosmetics application's consistency, limits, and coverage on the user's face. It informs the user of any facial areas that require touch-ups. “The launch of our Voice-Enabled Makeup Assistant is an important step in our journey towards makeup accessibility for all by removing barriers to engaging with beauty products and services,” said Monica Rastogi, Executive Director, Corporate Cultural Relevancy and Inclusion and Diversity. Estée Lauder Companies also has plans to introduce new features, including new makeup styles, education tools, and more. Image Credit: Estée Lauder Companies ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 68% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Voice-enabled Makeup Assistant:** Innovative AI-backed makeup technology designed to assist visually impaired individuals to apply makeup with ease. - **Smart Mirror Technology:** Revolutionary smart mirror technology supported by augmented reality and artificial intelligence capabilities to revolutionize makeup application. - **Machine Learning in Beauty Industry:** Introducing machine learning for makeup application, resulting in new possibilities for the beauty industry. ### Who This Affects Most - **Beauty Industry:** Innovative makeup technology being developed with AI and machine learning capabilities that could revolutionize the beauty industry altogether. - **Assistive Technology Industry:** The Voice-Enabled Makeup Assistant is leading a new wave of assistive technology, providing visually impaired individuals with greater independence and accessibility. - **Artificial Intelligence Industry:** The Voice-Enabled Makeup Assistant is powered by artificial intelligence technology, presenting opportunities for the further development of AI in the cosmetic industry. ## Related on Trend Hunter - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [AI-Powered Lipstick Application Systems](https://www.trendhunter.com/trends/lipstick-application-system.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Conversational AI Beauty Agents](https://www.trendhunter.com/trends/youcam-ai-beauty-agent.md)