# AR Makeup Apps Estee Lauder and Youcam Makeup Offer AR Makeup for Its Beauty Advisers By Ell Smith | Published 2017-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/estee-lauder-and-youcam References: [psfk](https://www.psfk.com/2017/12/este-lauder-partners-with-youcam-to-expand-ar-beauty-products.html) & [perfectcorp](https://www.perfectcorp.com/#ymk) Estee Lauder and YouCam Makeup have partnered to offer beauty advisers the opportunity to test different products during live training sessions. YouCam uses [augmented reality](https://www.trendhunter.com/trends/mixed-reality-makeup) to offer real-time makeovers, helping users capture the perfect selfie, or try out new looks, without purchasing expensive products. Thanks to this new partnership, Estee Lauder's beauty experts can take advantage of this technology, which will enable the employees to test out a vast variety of products, without having to wash their face, and spend time on application. The main goal of this partnership was to aid the beauty employees when they attend live events held by the company. Through the partnership, beauty advisers can learn more about different producsts, and even ask questions, making for a more streamlined experience. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **AR Makeup Training:** AR tech is revolutionizing the way beauty advisers test makeup products during training sessions, creating opportunities for companies to optimize employee training programs. - **Real-time Makeovers:** Real-time makeovers using AR tech present opportunities for companies to attract customers with innovative and personalized product experiences. - **Virtual Try-ons:** Virtual try-ons are disrupting traditional makeup testing methods by offering consumers a chance to test out make-up products without physically touching them. ### Who This Affects Most - **Beauty:** The beauty industry can leverage AR tech to enhance customer experiences and to optimize its employee training programs. - **Retail:** Retail companies can provide their customers with virtual try-ons using AR makeup tech, creating a more personalized shopping experience. - **Technology:** AR makeup apps are revolutionizing the tech industry by providing users with innovative solutions for real-time makeovers using AR technology. ## Related on Trend Hunter - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Tech-Enhanced Content Platforms](https://www.trendhunter.com/trends/youcam-app-suite.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [AR-Based Skincare Try-Ons](https://www.trendhunter.com/trends/jc-penney-1.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md)