# Travel eSIM Campaigns Ubigi Has Tapped F1 Driver Esteban Ocon to Front Its Global eSIM Brand By Adam Harrie | Published 2026-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/esteban-ocon References: [businesswire](https://www.businesswire.com/news/home/20260610501298/en/Esteban-Ocon-Named-Global-Ambassador-for-Ubigi-Travel-eSIM-Service) Ubigi selected French Formula 1 driver Esteban Ocon as the face of its Ubigi travel eSIM offering, anchoring a brand campaign focused on international mobility and high-performance 4G/5G connectivity across more than 200 destinations. The partnership positioned Ocon, whose racing schedule requires seamless connectivity across dozens of countries each season, as a natural fit for the brand's global traveler audience. Launched in 2017, Ubigi has surpassed three million customers and built a reputation as one of the most widely used international eSIM services. Beyond travel connectivity, the brand also maintains a presence in connected vehicle services, further strengthening the relevance of its motorsport partnership. Ubigi shows how connectivity brands can use athlete ambassadors to make technical services feel more relatable and aspirational for consumers. Image Credit: Ubigi ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 34% | Activity: 41% | Freshness: 78% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Athlete-led Connectivity:** High-profile sports figures can make invisible digital infrastructure feel tangible, creating room for connectivity brands to differentiate through trust, performance, and lifestyle relevance. - **Borderless Esim Travel:** International mobility is shifting toward instant, app-based network access, opening space for providers to replace roaming friction with flexible connectivity across frequent-travel segments. - **Performance-based Tech Branding:** Technical services tied to speed, reliability, and endurance gain consumer appeal when framed through high-stakes environments like Formula 1, where seamless access becomes part of the brand story. ### Industries Being Reshaped - **Telecommunications:** Mobile network providers and eSIM platforms are positioned to reshape global roaming with digital-first subscriptions, destination bundles, and personalized connectivity experiences. - **Travel Technology:** Travel platforms can integrate eSIM activation into booking, itinerary, and loyalty ecosystems, turning connectivity into a built-in layer of the trip-planning experience. - **Motorsports Marketing:** Formula 1 partnerships offer technology brands a premium stage for demonstrating global performance, enabling campaigns that connect mobility, speed, and connected consumer lifestyles. ## Related on Trend Hunter - [Telecom Event Ticket Campaigns](https://www.trendhunter.com/trends/verizon-and-david-beckham.md) - [Super App Travel Features](https://www.trendhunter.com/trends/goget-product-event.md) - [Global eSIM Plans](https://www.trendhunter.com/trends/defy-mobile.md) - [Subscription-Based Mobile Data Plans](https://www.trendhunter.com/trends/continuous-connectivity.md) - [Made-For-IoT eSIM Solutions](https://www.trendhunter.com/trends/global-sim-advanced.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Global Connectivity Insights](https://www.trendhunter.com/trends/24roam.md) - [Travel Data Tools](https://www.trendhunter.com/trends/find-your-esim.md) - [Universal eSIM Adapters](https://www.trendhunter.com/trends/universal-esim.md)