# Deceivingly Cheap Fashion Esteban Cortazar for Exito is Brimming with Decadent Tailored Items By Meghan Young | Published 2010-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esteban-cortazar-for-exito References: [fabsugar](http://www.fabsugar.com/Pictures-Esteban-Cortzars-Collection-xito-Collection-10152438) & [virtualexito](http://www.virtualexito.com) I wish I were in Colombia right now after perusing through images of the Esteban Cortazar for Exito collection. I can't believe that this is being touted as a [cheap line](https://www.trendhunter.com/trends/old-navy-x-anna); the outfits look like they should be well over a thousand dollars each. Having just released his [first line](http://www.trendhunter.com/trends/esteban-cortazar-fall-2010) this fall, the Esteban Cortazar for Exito collection is just the icing on top of the cake. A neverending icing, by the looks of Fab Sugar's gallery. There are so many decadent, tailored outfits, my mind is going to explode. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 68% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Affordable Luxury Fashion:** Disruptive innovation opportunity: Develop a brand that offers high-quality, tailored fashion at affordable prices, challenging the perception that luxury fashion is always expensive. - **Online Fashion Retail:** Disruptive innovation opportunity: Create an online platform that offers a curated selection of designer fashion at discounted prices, providing access to luxury fashion for a wider audience. - **Sustainable Fashion:** Disruptive innovation opportunity: Introduce a sustainable fashion brand that focuses on using eco-friendly materials and ethical manufacturing processes, offering consumers a guilt-free luxury fashion option. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Explore partnerships with emerging designers to create exclusive affordable luxury collections, attracting a new customer base. - **E-commerce:** Disruptive innovation opportunity: Develop a mobile app that offers personalized recommendations for affordable luxury fashion items, enhancing the shopping experience and boosting customer engagement. - **Sustainability:** Disruptive innovation opportunity: Collaborate with fashion designers to create a platform that promotes renting luxury fashion items, reducing waste and providing access to high-end fashion for a fraction of the price. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sophisticated Handcrafted Beachwear](https://www.trendhunter.com/trends/cartolina-colette-caftan.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Premium Colombian Denim Expansions](https://www.trendhunter.com/trends/colombian-denim.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)