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# Blazing Fashion Campaigns
The Esteban Cortazar Exito Ads are Blindingly Beautiful

By Meghan Young | Published 2010-12-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/esteban-cortazar-exito
References: [fabsugar](http://www.fabsugar.com/Esteban-Cortazar-Exito-Fall-2010-Ad-Campaign-12646949) & [estebancortazar](http://www.estebancortazar.com)

Considering how successful the last Esteban Cortazar Exito collection was, I'm not surprised that this celebrated designer has teamed up with the Colombian retailer again for a [Fall 2010 line](https://www.trendhunter.com/trends/auteur-studios-fall-2025). This ad campaign shows that it may even be better than the last.

Starring the stunning Hanne Gaby Odiele, the Esteban Cortazar Exito ad campaign is light, ethereal and entirely exotic. See more images from this campaign above.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 89% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Exotic Fashion Campaigns:** Opportunity for disruptive innovation in creating visually stunning ad campaigns that are inspired by diverse cultures.
- **Collaborative Fashion Lines:** Opportunity for disruptive innovation in partnering with retailers to create successful fashion lines that appeal to a diverse range of consumers.
- **Model Diversity in Fashion:** Opportunity for disruptive innovation in featuring models with diverse backgrounds and cultural heritage in ad campaigns to promote inclusivity and representation in the fashion industry.

### Where This Applies

- **Fashion Retail:** Opportunity for disruptive innovation in partnering with designers to create unique and successful fashion lines that resonate with consumers.
- **Advertising:** Opportunity for disruptive innovation in creating visually stunning ad campaigns that inspire and captivate the audience.
- **Modeling:** Opportunity for disruptive innovation in promoting diversity and inclusivity in the fashion industry by featuring models with different cultural backgrounds and heritage.

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