# Futuristic Gel Makeup The Gelée Powder Eyeshadow by Estée Lauder is Chic and Colorful By Farida Helmy | Published 2014-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/este-lauder References: [shop.nordstrom](http://shop.nordstrom.com/s/estee-lauder-pure-color-gelee-powder-eyeshadow/3237821) & [esteelauder](http://www.esteelauder.com/product/2653/19871/Product-Catalog/Whats-New/Just-Arrived/Makeup/Pure-Color/Gele-Powder-EyeShadow/index.tmpl) Take your look to the next level and set the standard for a new glam and ultra modern look with the latest 'Pure Color' Gelée Powder Eyeshadow collection from [Estée Lauder](https://www.trendhunter.com/trends/pink-gateau-powder-compact). The metallic collection features colors with a futuristic shine and the first-ever techno try-blend formula which is gel, powder and liquid all in one. So if you're ready to dazzle and get magnified, make sure to go for the Estée Lauder Pure Color' Gelée Powder Eyeshadow collection which offers vibrancy, clarity, dimension and of course a long-lasting color that stays true to you and promises not to fade out. What sets this product apart from other products in the saturated cosmetics market is that not only does it blend easily and is ophthalmologist-tested and fragrance-free, it creates the perfect [velvety smooth color without the creasing](https://www.trendhunter.com/trends/oceanly-eyeshadows). It also comes in a super sleek and sophisticated compact that includes a sponge-tip applicator and mirror. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Gel Makeup:** Estée Lauder's Gelée Powder Eyeshadow collection showcases a new glam and ultra modern look with its futuristic shine and techno try-blend formula. - **Techno Try-blend Formula:** The first-ever techno try-blend formula in Estée Lauder's Gelée Powder Eyeshadow collection disrupts the cosmetics market by combining gel, powder, and liquid in one product. - **Long-lasting Color:** The Estée Lauder Gelée Powder Eyeshadow collection offers vibrant, clear, and long-lasting color that stays true, creating disruptive innovation in the cosmetics industry. ### Where This Applies - **Cosmetics:** Estée Lauder's Gelée Powder Eyeshadow collection introduces futuristic gel makeup that disrupts the cosmetics industry with its innovative formula and long-lasting color. - **Beauty:** The Gelée Powder Eyeshadow collection by Estée Lauder revolutionizes the beauty industry with its futuristic shine and velvety smooth color that doesn't crease. - **Fashion:** The Estée Lauder Gelée Powder Eyeshadow collection sets a new trend in the fashion industry with its ultra modern and glam look. ## Related on Trend Hunter - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [One-Step Glimmer Eyeshadows](https://www.trendhunter.com/trends/glimmer-liquid-shadow.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md)