# Luxury Beauty Outlets Estée Lauder Opens a New Brick-and-Mortar Outlet in London By Elena Rahman | Published 2021-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/este-lauder-opens References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Este_Lauder_calls_beauty_lovers_to_new_London_shopping_destination/180060) & [esteelauder](https://www.esteelauder.com/) Estée Lauder opens a new store in Fitzroy Place in the heart of London, UK. The cosmetic company is allocating the new outlet as its number one London shopping destination. Products from across the company's full-spectrum portfolio will be stocked at the Fitzrovia district location. Brands like Clinique, MAC Cosmetics, Too Faced, Origins, and [Tom Ford Beauty](https://www.trendhunter.com/trends/tom-ford-beauty-brand) are included in the new space. Sarah Lynn, VP of [Retail CHannel](https://www.trendhunter.com/trends/reimagined-piercing-service) for the beauty brand, says they "are so excited to open our first central [London Cosmetics Company Store](https://www.trendhunter.com/trends/antler-retail-popup). The Fitzroy Place outlet is a fantastic addition to our portfolio of Cosmetics Company Stores across the UK, and we can't wait to welcome customers and our community to shop their most loved ELC brands." Image Credit: Estée Lauder ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Beauty Outlets:** Expanding the concept of brick-and-mortar to offer immersive luxury beauty experiences with high-end brands and personalized customer service. - **Full-spectrum Beauty Portfolios:** Stocking a wide range of beauty products from multiple high-end brands, allowing customers to find everything they need in one location. - **Retail Locations as Community Hubs:** Creating a welcoming atmosphere for customer events and activations in-store, encouraging customer engagement and loyalty. ### Where This Applies - **Beauty Industry:** Innovating the shopping experience of a notoriously tactile and experiential industry to appeal to the evolving consumer preferences. - **Retail Industry:** Revitalizing in-store experiences for luxury products and creating new opportunities for customer engagement and loyalty. - **Event Planning Industry:** Partnering with retailers to host events in-store and creating immersive brand experiences for customers. ## Related on Trend Hunter - [Luxury Beauty Boutiques](https://www.trendhunter.com/trends/skin-longevity-institutes.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Amazon Beauty Expansions](https://www.trendhunter.com/trends/premium-beauty-store.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Science-Driven Skincare Shops](https://www.trendhunter.com/trends/skin-longevity-institute.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md)