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# Militaristic Rugged Footwear
SUPRA Unveils Its ESTATE Pack Designed for the FW19 Season

By Amy Duong | Published 2019-11-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/estate-pack
References: [highsnobiety](https://www.highsnobiety.com/p/supra-estate-pack-fw19/)

SUPRA unveils its latest ESTATE pack of militaristic footwear designs that correlates to the Fall/Winter 2019 season. The capsule introduces two silhouettes in total and the color palette is spotlighted by green and black to deliver a [utilitarian design language](https://www.trendhunter.com/trends/sorel-x-aries).

The silhouettes include the Factor Ensure and the [Stanhope](https://www.trendhunter.com/trends/churchs-fall-2026), joining the Pecos that made its debut back in August this year. The Stanhope is a modern model of the jungle boot with paneling accents and construction of full-grain leather material blended with ripstop nylon for waterproof elements. The Endure is also water-repellent held together with a single-pull lacing system. The Pecos rounds out the completed pack with the construction of [full-grain leather for rugged looks](https://www.trendhunter.com/trends/field-boot-gtx), mesh for breathability, and nubuck.

Image Credit: shoottocreate / Highsnobiety / Sage

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 98% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Militaristic Footwear Designs:** Opportunity for disruptive innovation: Designing rugged and waterproof footwear with utilitarian design language for outdoor enthusiasts and adventure seekers.
- **Water-repellent Technology:** Opportunity for disruptive innovation: Developing advanced water-repellent materials and technologies for use in footwear, expanding its application to other industries.
- **Single-pull Lacing System:** Opportunity for disruptive innovation: Creating efficient and user-friendly lacing systems for various types of footwear, offering convenience and improved functionality.

### Sectors Adopting This

- **Outdoor Gear Industry:** Opportunity for disruptive innovation: Integrating advanced materials and design elements into outdoor gear, providing enhanced performance and durability.
- **Fashion Industry:** Opportunity for disruptive innovation: Incorporating militaristic design aesthetics in fashion, creating a new trend and offering unique style options for consumers.
- **Sports and Athleisure Industry:** Opportunity for disruptive innovation: Introducing rugged and versatile footwear designs for sports and athleisure activities, combining style with functionality.

## Related on Trend Hunter

- [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md)
- [Camouflage Utility Footwear](https://www.trendhunter.com/trends/realtreepack.md)
- [Functional Relaxed Winter Footwear](https://www.trendhunter.com/trends/suicoke-fw24-footwear-collection.md)
- [Sophisticated Laidback Footwear Designs](https://www.trendhunter.com/trends/matter-style.md)
- [Winter-Ready Militaristic Footwear](https://www.trendhunter.com/trends/omaha-and-utah.md)
- [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)
- [Rugged Field Boots](https://www.trendhunter.com/trends/field-boot-gtx.md)
- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)
- [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)
