# Cow-Shaped Shelves 'Estante Vaco' by Estudio Antimateria Shows You the Beef By Marissa Brassfield | Published 2010-01-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/estante-vaco-by-estudio-antimateria References: [behance.net](http://www.behance.net/Gallery/Vaco/380543) & [flickr](http://www.flickr.com/photos/estudioamt/3949493512/) You don't have to ask "Where's the beef?" with this cow-shaped design called 'Estante Vaco' by Estúdio Antimatéria. The shelves were made as a sustainable design project; all materials were sourced from a cooperative that turns waste paper into plate-like surfaces. 'Estante Vaco' by Estúdio Antimatéria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf? **Implications** - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Animal-shaped Furniture:** Designs that incorporate animal shapes in furniture can help consumers restore their connection with nature and generate positive emotions. - **Sustainable Design:** Design projects that use sustainable materials and processes are becoming increasingly popular and appealing to environmentally conscious consumers. - **Renewing Bond with Nature:** Products that create a sense of reconnecting with nature can resonate with consumers who feel their connection is weakening in today's globalized world. ### Sectors Adopting This - **Furniture:** The furniture industry can explore opportunities to incorporate animal-shaped designs into their products to appeal to nature-conscious consumers. - **Eco-friendly Manufacturing:** Manufacturers who use sustainable materials and processes can tap into the growing demand for eco-friendly products in the design industry. - **Home Decor:** Companies in the home decor industry can benefit from incorporating nature-inspired elements, such as animal-shaped furniture, to create a sense of reconnection with nature for consumers. ## Related on Trend Hunter - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Modular Configuration Shelving Units](https://www.trendhunter.com/trends/repisa-01.md) - [Reclaimed Material Dairy Facilities](https://www.trendhunter.com/trends/gaushala.md) - [Stylish Oakwood Storage Furniture](https://www.trendhunter.com/trends/moose-cabinet.md) - [Simple Assembly Sustainable Shelves](https://www.trendhunter.com/trends/svolta.md)