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# World Records as Advertising
Weezer Breaks 6 Records to Launch New Video

By lourdes sanchez bayas | Published 2008-10-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/establishing-world-records-to-promote-albums-weezer-breaks-6-records-in-new
References: [asylum](http://www.asylum.com/?icid=WS30AOLEXP_Asylum) & [weezer](http://www.weezer.com/player/default.aspx?mid=4549&bhcp=1)

Indie band Weezer just released a video for their song *Troublemaker* in which several official world records were established.

As you may recall, Weezer made a video for their song *Pork and Beans* featuring several internet “celebrities” such as Chris, Leave Britney Alone, Crocker a few months ago that went viral and was watched by an estimated 20 million people.

“During the shoot for the “Troublemaker” video, world records were officially set in various categories, including “Largest Game of Dodgeball,” “Most People in a Custard Pie Fight,” “[Most People Riding on a Skateboard](https://www.trendhunter.com/trends/red-bulls-building-drop),” “[Largest Air Guitar Ensemble](https://www.trendhunter.com/trends/k18hairflip-2026)” and “Longest Guitar Hero World Tour Marathon.” Additionally, the band’s drummer, Pat Wilson, appears in the video playing what is reportedly the “World’s Smallest Drum Kit,” which the band is petitioning Guinness to include as well.”

Weezer is hoping that Troublemaker enjoys the same success as Pork and Beans.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 14% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Viral Music Videos:** Creating music videos that feature unique and record-breaking elements can capture public attention and generate viral success.
- **Record-breaking Stunts:** Setting official world records in various categories can be a disruptive marketing strategy for businesses looking to stand out and gain media attention.
- **Guinness World Records:** Collaborating with Guinness World Records to establish new records can provide brands with a unique opportunity for publicity and recognition.

### Who This Affects Most

- **Music and Entertainment:** The music and entertainment industry can leverage record-breaking stunts in music videos to generate buzz, engage fans, and increase visibility.
- **Marketing and Advertising:** Marketing and advertising firms can explore the potential of incorporating record-breaking elements into campaigns to create memorable and shareable content for clients.
- **Event Management:** Event management companies can tap into the trend of record-breaking stunts to organize and execute unique and attention-grabbing events for clients.

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