# Silver-Haired Sweethearts The est by eS Spring/Summer 2012 Collection is Not Just for Nice Girls By Romina S. Cortellucci | Published 2012-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/est-by-es-spring-summer-2012 References: [thinkcontra](http://www.thinkcontra.com/est-by-es-nice-girl-springsummer-2012-collection/) & [estbyes](http://estbyes.com/page/lookbook) The est by eS Spring/Summer 2012 collection entitled 'Nice Girl, proves that being nice doesn't mean you'll finish last. The collection was created by Gosia Sobiczewska, the Polish-based designer and founder of est by eS. The well-tailored collection uses simple lines that are then complemented by a variety of textiles and colors. In each of the minimalistic silhouettes, a distinguishing characteristic is given life through Sobiczewska's fresh color palette. The collection provides a range of styles for all types of women, from subtle cream-colored silk dresses to bold mustard short-shorts and everything in between. Each piece from the 'Nice Girl' collection elegantly complements the curves of a woman's body. The collection draws attention to Sobiczewska's skill as a designer who creates well-fitting pieces that will endure the test of time. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Minimalistic Silhouettes:** Disruptive innovation opportunity: Creating sustainable and versatile clothing options that combine simple lines with fresh color palettes. - **Fresh Color Palette:** Disruptive innovation opportunity: Developing new dyeing techniques or eco-friendly alternatives to create vibrant and long-lasting colors in textiles. - **Body-complementing Designs:** Disruptive innovation opportunity: Exploring innovative sizing and fit technologies to create clothing that enhances and flatters a woman's body shape. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Implementing sustainable fashion practices and embracing customization technologies to meet the demand for versatile and well-fitting clothing. - **Textiles:** Disruptive innovation opportunity: Investing in research and development to create eco-friendly dyes and textiles with enhanced color-fastness for long-lasting and vibrant designs. - **Apparel Design:** Disruptive innovation opportunity: Integrating advanced body scanning and 3D modeling technologies to create bespoke clothing that perfectly fits individual body shapes. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)