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# Jewelry-Inspired Nail Polishes
The Essie Gel Couture Be-Dazzled Collection is Expressive

By Michael Hemsworth | Published 2024-01-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection
References: [drugstorenews](https://drugstorenews.com/essies-2024-launches-feature-bright-trending-and-unique-nail-polish-shades) & [essie](https://www.essie.com)

![Jewelry-Inspired Nail Polishes](https://cdn.trendhunterstatic.com/thumbs/524/essie-gel-couture-bedazzled-collection.jpeg)

The [Essie Gel](https://www.trendhunter.com/trends/gel-couture-collection) Couture Be-Dazzled Collection is a series of nail polish shades formulated with expression in mind to help consumers elevate their look with a touch of shimmering color. The nail polishes come in a variety of eye-catching shades including the new Pinky Ring, Statement Piece and Bling It that are inspired by jewel tones and are formulated with the brand's gel-like manicure formula. The nail polishes are thus rated to provide up to 14 days of wear per application.

The Essie Gel Couture Be-Dazzled Collection is priced at $13 per shade, and can be purchased via the brand's website, [Amazon](https://www.trendhunter.com/trends/essie-punk-at-heart-collection), Ulta, CVS, Target and [Walgreens](https://www.trendhunter.com/trends/bring-the-beat). The nail polish collection has been enhanced with a variety of additional new products from the brand.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 83% | Activity: 86% | Freshness: 21%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Expressive Nail Polishes:** The Essie Gel Couture Be-Dazzled Collection is formulated with expression in mind to elevate consumers' look with shimmering color.
- **Jewel-toned Nail Polishes:** The Essie Gel Couture Be-Dazzled Collection features shades inspired by jewel tones, adding a touch of luxury to manicures.
- **Long-lasting Nail Polishes:** The Essie Gel Couture Be-Dazzled Collection offers a gel-like manicure formula that provides up to 14 days of wear per application.

### Where This Applies

- **Cosmetics:** The cosmetics industry can explore innovative ways to incorporate jewel tones into their product lines, tapping into the popularity of vibrant nail polishes.
- **Fashion Retail:** Fashion retailers can create collaborative collections with nail polish brands to offer matching shades that complement their apparel and accessories.
- **E-commerce:** The e-commerce industry can leverage the popularity of long-lasting nail polishes by partnering with nail polish brands to offer exclusive online promotions and discounts.

## Related on Trend Hunter

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