# Glamorous Vivid Nail Art Rita Remark of Essie Canada Speaks on Female Empowerment Through Color By Michael Baxter | Published 2014-03-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/essie-canada References: [youtube](https://www.youtube.com/watch?v=H17kgh8ZlVg) & [essiecanada](http://www.essiecanada.ca/en/website) Essie Canada’s lead nail artist Rita Remark is blazing a trail lined with beautiful, vibrant color. Rita and Essie have been making a big splash on the fashion scene with their brand of female-empowering [nail care](https://www.trendhunter.com/trends/gel-by-essie), and the world has begun to take notice. Whereas before, clothes were the most recognized expression of fashion, nails have become widely accepted as a [fashion accessory](https://www.trendhunter.com/trends/prabal-gurung-x-kiss) as of late. This is largely due to Essie. Rita keeps a mindful eye on the past, while looking boldly forward as she incorporates a timeless, but trendy style. Rita has been making such a big splash that she jumped from the globally renowned [New York Fashion Week](https://www.trendhunter.com/trends/official-nail-partner) to completely running the nail section for the entirety of the Toronto Fashion week festivities. Rita created a lane of her own, and the fashion world has embraced her with open -- and beautifully manicured -- arms. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Empowering Nail Care:** The trend of nail care that focuses on empowering women through color, pattern, and design, providing an opportunity for companies to create products and services that inspire and uplift women. - **Nails as Fashion Accessories:** The trend of nails as a fashion accessory creates opportunities for companies that develop complementary products and services to enhance nail fashion such as nail art, decals, and other adornments. - **Historical Inspiration for Fashion:** The trend of incorporating historical style and design into modern fashion and beauty products, presents opportunities for companies to develop unique products and services that resonate with consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** Companies in the beauty and personal care industry can develop unique and empowering nail care products, services, and accessories that appeal to consumers interested in both traditional and innovative expressions of fashion. - **Fashion:** Fashion companies can incorporate nails as an essential component of personal style within their collections, and even create innovative designs and patterns inspired by historical fashion trends and styles. - **Art and Design:** Companies specializing in art and design, can focus on developing nail art and related accessories as a medium for self-expression, creativity, and fashion, offering consumers a unique and customizable form of personal expression. ## Related on Trend Hunter - [Jewelry-Inspired Nail Polishes](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md) - [Frosted Rose Nail Lacquers](https://www.trendhunter.com/trends/frosted-rose-nail.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Two-Step Nail Systems](https://www.trendhunter.com/trends/gel-couture-collection.md) - [Official Mascot Manicures](https://www.trendhunter.com/trends/gel-by-essie.md) - [Rich Functional Nail Polishes](https://www.trendhunter.com/trends/the-deep-edit.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md)