# Affordble Performance Apparel Gymshark Recently Launched the Wallet-Friendly Essentials Collection By Grace Mahas | Published 2020-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essentials-collection-2020 References: [gymshark](https://www.gymshark.com/collections/new-releases/womens?utm_source=Instagram&utm_medium=Social&utm_campaign=EssentialsRelease) & [gymshark](https://www.gymshark.com/collections/new-releases/womens?utm_source=Instagram&utm_medium=Social&utm_campaign=EssentialsRelease) Iconic UK-based performance apparel brand [Gymshark](https://www.trendhunter.com/trends/leana-deeb) recently expanded its portfolio with the introduction of a [wallet-friendly series](https://www.trendhunter.com/trends/demi-lovato-x-amazon), appropriately dubbed the 'Essentials [Collection](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection).' The new Gymshark Essentials Collection features a range of workout apparel for under $50 USD. This capsule serves as an update to everyday workout styles and includes fashion-forward leggings, dynamic shorts, bold hoodies, and perfectly tailored joggers that fuse functionality and comfort. Some notable pieces include the Training Cropped Hoodie in Lime for $35, the Pippa Training Joggers in White for $30, the Training Long Sleeve Crop Top in White for $25, and the Essential Crop Gillet Vest in Black for $50 -- to name a few. ' The Gymshark Essentials Collection will appeal to fitness-focused Millennials and Gen Z consumers alike looking to update their gym wardrobe. Image Credit: Gymshark ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Affordable Performance Apparel:** Opportunity for brands to offer high-quality workout apparel at affordable prices. - **Fashion-forward Workout Styles:** Potential for innovative designs and trendy workout clothing that combines fashion and function. - **Millennial and Gen Z Fitness Fashion:** Targeting younger generations with stylish and budget-friendly gym clothing options. ### Where This Applies - **Sportswear:** Disruption opportunity for sportswear brands to introduce affordable performance apparel lines. - **E-commerce:** Potential for online retailers to capitalize on the market demand for affordable workout wear. - **Fitness and Wellness:** Opportunity for fitness and wellness industry to collaborate with fashion brands and offer fashion-forward workout options. ## Related on Trend Hunter - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Iconic Gym Apparel Revivals](https://www.trendhunter.com/trends/onyx-collection.md) - [Expansive Performance Clothing Collections](https://www.trendhunter.com/trends/primark-performance-collection.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md)