# Custom Sneaker Cleaning Sets Jason Markk Offers an Essentials Cleaning Kit for the Season By Amy Duong | Published 2020-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/essentials-cleaning-kit References: [hypebeast](https://hypebeast.com/2020/12/jason-markk-tokyu-hands-sneaker-cleaning-kit-release-info) Jason Markk introduces a special iteration of the signature Essentials cleaning kit available at the Japanese department store, Tokyo Hands. The iconic set features the classic stiff bristled brush and the solution for cleaning in a special package design. This spotlights a graphic that adds a flair reminiscent of Tokyo Hands, where the usual purple branding is replaced with the signature green true to the Japanese brand. The right side of the package references both contributing efforts and has a clear plastic area that showcases what is within the cleaning set. The wood handle of the brush also is marked with graphics that honor both of the brands. The solution cleaner has a green stripe and a clear plastic look. Image Credit: Tokyo Hands ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Custom Sneaker Cleaning:** Opportunity for developing personalized sneaker cleaning services offering tailored solutions for individual customers. - **Special Edition Packaging:** Opportunity for creating limited edition packaging designs to enhance the visual appeal and exclusivity of cleaning sets. - **Collaborative Branding:** Opportunity for partnering with prominent brands to create co-branded cleaning sets that cater to a specific target audience. ### Sectors Adopting This - **Footwear Cleaning:** Opportunity for an industry specializing in professional sneaker cleaning services, offering convenience and expertise to sneaker enthusiasts. - **Packaging Design:** Opportunity for packaging design agencies to create unique and eye-catching designs for limited edition cleaning sets. - **Brand Partnerships:** Opportunity for branding agencies to facilitate collaborations between popular brands and cleaning product manufacturers, creating mutually beneficial co-branded products. ## Related on Trend Hunter - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Art-Infused Razor Gift Sets](https://www.trendhunter.com/trends/graffiti-razor-gift-sets.md) - [Fragrant Cleansing Clothing Brush](https://www.trendhunter.com/trends/aromacraft.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Artful Holiday Gift Sets](https://www.trendhunter.com/trends/marimekko-holiday-gift.md) - [Winter-Inspired Cleaning Supplies](https://www.trendhunter.com/trends/winter-limited-edition-collection.md) - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md) - [Curated Skincare Discovery Sets](https://www.trendhunter.com/trends/mark-los-angeles.md)