# Essential Vitamin Face Masks Elizabeth Grant's New Line of Masks Target Different Skin Issues By Riley von Niessen | Published 2019-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essential-vitamin-face-mask References: [elizabethgrant](https://elizabethgrant.com/?fdjhbkf) Luxury skincare label Elizabeth Grant has added to its selection with a series of four [essential vitamin face masks](https://www.trendhunter.com/trends/transformative-sheet-masks) that are filled with nourishing antioxidants, all of which are created to specifically target different skin issues so that consumers can get effective results efficiently. The four masks that comprise the launch include a [collagen and pink clay formula](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) that detoxifies and hydrates the skin, a saffron and rose one that helps to combat the signs of aging while deeply nourishing, a [vitamin C5, turmeric and sesame mask](https://www.trendhunter.com/trends/ultra-vit-c-concentrate) that decreases the look of dark spots, as well as a ginger and green clay option that balances and conditions the pores while drawing out excess oil and impurities. All of the masks are currently available on the Elizabeth Grant online store, where they're affordably priced at $35 each. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Essential Vitamin Face Masks:** The trend of essential vitamin face masks provides an opportunity for skincare companies to cater to specific skin issues and provide effective results efficiently. - **Targeted Skincare Solutions:** The trend of targeted skincare solutions allows for the creation of specialized masks that address specific skin concerns, offering consumers more personalized and effective skincare options. - **Nourishing Antioxidant Formulas:** The trend of using nourishing antioxidant formulas in face masks presents an opportunity for skincare brands to offer products that provide anti-aging and detoxifying benefits to the skin. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can leverage the trend of essential vitamin face masks to develop innovative products that cater to specific skin concerns and offer effective solutions. - **Beauty and Personal Care Industry:** The beauty and personal care industry can capitalize on the trend of targeted skincare solutions by creating specialized face masks that address specific skin issues, providing consumers with customized skincare options. - **E-commerce Industry:** The e-commerce industry can benefit from the trend of offering affordable essential vitamin face masks online, providing consumers with convenient access to specialized skincare products. ## Related on Trend Hunter - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Heated Sheet Masks](https://www.trendhunter.com/trends/heated-sheet-mask.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)