# Multi-Purpose Toning Mists Për Në Debuts Its First Hero Product, Titled The Essential Tonic By Kalin Ned | Published 2023-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essential-tonic References: [perneskin](https://perneskin.com/products/essential-tonic-natural-face-toner) The Essential Tonic, described as "powerful yet gentle," is the inaugural hero product of Los Angeles-based clean beauty brand Për Në (translates to "for us" in Albanian). The brand is the brainchild of Adriana Bena, a longtime makeup artist who derives inspiration from Balkan ingredients and Albanian heritage. The Essential Tonic by Për Në features the healing powers of Çaj Mal with other "protective antioxidants, [soothing extracts](https://www.trendhunter.com/trends/redness-relief-soothing-toner), and pure hydrators" like Honey Extract, Aloe Vera, and Olive Leaf Extract. Çaj Mal is a super-herb, native to the Balkan Mountains. The Albanian medicinal herb has been used to treat wounds in the past because of its strong antioxidant and anti-inflammatory properties. The multi-purpose [toning mist](https://www.trendhunter.com/trends/balancing-toner-mist) improves one's complexion and preps it for makeup application while nourishing, balancing, and reinvigorating the skin. Image Credit: Për Në ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 78% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-purpose Toning Mists:** Opportunity for clean beauty brands to launch multi-purpose toning mists that offer skin benefits while prepping it for makeup application. - **Balkan Ingredients:** Brands can explore the use of Balkan ingredients like Çaj Mal to create unique products with traditional healing properties. - **Heritage-inspired Beauty:** There is potential for beauty brands to create products that are inspired by different cultures and their traditional beauty practices. ### Who This Affects Most - **Clean Beauty:** Clean beauty brands can pioneer the use of multi-purpose toning mists with healing properties. - **Herbal Medicine:** The traditional medicinal properties of herbs like Çaj Mal create an opportunity for the development of natural beauty products. - **Cultural Beauty:** Beauty brands can explore and celebrate diverse cultures and their beauty practices in their product offerings. ## Related on Trend Hunter - [Anti-Inflammatory Balkan Teas](https://www.trendhunter.com/trends/inner-radiance-tea.md) - [Multitasking Antioxidant Toners](https://www.trendhunter.com/trends/antioxidant-tonic.md) - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Multifunctional Hydration Serums](https://www.trendhunter.com/trends/balancing-serum.md) - [Vitamin C Toning Mists](https://www.trendhunter.com/trends/mad-hippie.md) - [Functional Facial Mists](https://www.trendhunter.com/trends/evian-facial-mists.md) - [Youth-Focused Facial Mists](https://www.trendhunter.com/trends/evereden-3.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Dual-Functioning Body Mists](https://www.trendhunter.com/trends/amuse-body-vitamist.md)