# Botanical Beauty Branding This Essential Oils Packaging Design is Delicate and Delectable By Rebecca Byers | Published 2015-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/essential-oils-packaging References: [thedieline](http://www.thedieline.com/blog/2015/3/24/dhmhtra) & [2yolk.gr](http://www.2yolk.gr/portfolio/dimitra/) Greek creative firm 2YOLK have created an [essential oils packaging](https://www.trendhunter.com/trends/brunels-trinity-body-oil-holiday-box) range for a new beauty brand that boasts [delicate floral patterns](https://www.trendhunter.com/trends/kustaa-saksi1) and intricate dicut raindrops. Dimitra is a recently launched Greek beauty company specializing in essential oils named for the [ancient Greek goddess](https://www.trendhunter.com/trends/goddess-collection) of agriculture. Dimitra bases its products on organic St John's Wart oil, making the brand's line of products as eco-friendly as the new packaging designs that go with it. The inclusion of eco-friendly packaging is arguably as effective as the aesthetics in championing the new brand's holistic philosophy. Each of the boxes features an image of a Hypericum Perforatum plant intertwined with the flower of that particular essential oil, which appears visible through the dicut detailing. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Essential Oils Packaging:** Creating unique and visually appealing packaging designs for essential oils provides an opportunity for disruptive innovation in the beauty industry. - **Eco-friendly Beauty Products:** Developing eco-friendly beauty products and sustainable packaging solutions presents disruptive innovation opportunities within the beauty industry. - **Holistic Branding Philosophy:** Emphasizing a holistic approach to branding and incorporating natural elements in product packaging allows for disruptive innovation in the beauty industry. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the use of unique packaging designs for essential oils to stand out in the market. - **Packaging and Printing:** The packaging and printing industry can focus on creating sustainable and visually appealing packaging solutions for eco-friendly beauty products. - **Organic and Natural Products:** The organic and natural products industry can adopt a holistic branding philosophy and incorporate natural elements in their packaging designs to disrupt the market. ## Related on Trend Hunter - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md)